Like the fast paced multicoloured horse, your brand has many areas to consistently monitor and improve on to keep the entire business on the right direction and moving at speed. especially in today’s post-digital age, businesses who leverage their brands most effectively will be better positioned to drive choice, create loyalty and command a higher premium. Which makes perfect business sense. The question is, are you leveraging your brand, and how strong is your brand value?
Interbrand identified 4 internal and 6 external factors that can help create brand value. These factors work hand in hand with your business objectives, brand and digital strategies.
The brand’s values,proposition and positioning must be clearly articulated and shared across the company, along with a clear understanding of its target market, customer insights and drivers. These elements represent the vital first step.
A measure of the commitment to and the belief in, the brand in terms of time, influence and investment support.