How Does Apple Do It?Brand360 Logo-150brand360-logo-bluewhite-150How Does Apple Do It?
  • SME GRANT
  • WHAT WE DO
    • Brand Design
    • Brand Strategy
    • Marketing
  • WE ARE BRAND360
  • OUR CLIENTS
  • RESOURCES
  • WORKSHOPS
    • Personal Branding Workshop
    • Brand Storytelling Workshop
    • Brand Strategy Workshop
    • Digital Marketing Workshop
  • CONTACT US
✕

How Does Apple Do It?

Apple is an example of a great brand. The brand is the subject of lots of brand and marketing case studies and has a zillion fans, die hards even, globally.
So how did Apple get here?
This is an excellent article on brand consistency,  loosely referencing Apple. It lists 4 attributes to keeping the brand consistent over time.
  • Have the right message. Today’s consumers have information overload. If you want to say something, make sure it’s worthwhile and relevant to be heard. The mantra is: relevance, consistency, frequency. When you’ve honed the right message, say it at the right time and at the right place, over and over again.
  • Be persistent in finding your niche market. Be differentiated, where it matters. Think water can’t be differentiated? Think again. We have Evian, Perrier, Fiji, Dasani, Aquafina as well as our home grown Spritzer, Diamond and Nesh water. If you don’t differentiate your brand, how can your consumers see you as different from the rest?
  • Maintain your brand perception. If you have defined your brand as high-end, be high-end all the way. Always stay in touch with your consumers, maintaining your high-end appeal.
  • Don’t over extend the brand. This is a classic management move; companies spend much effort and expenses to build the brand as a high-end brand, and then watch it all go to waste when they release a mass market version of their high-end product.
Read the full article here.

Related posts

November 8, 2021

Squid Game Hype: 7 Ways Brands Create Effective Content Marketing in Malaysia


Read more
May 20, 2021

Upgrade Your Brand Partnership Strategy Like Joey Mattress 😎 (Part 3)


Read more
May 12, 2021

Supercharge Your Brand Partnership Strategy Like Joey Mattress 😎 (Part 2)


Read more
Share
Subscribe to our newsletter for social resources
Name
Email address

Step By Step Guides

  • 0
    Christmas Marketing Campaign for Malaysian Businesses: A Complete Guide
    December 7, 2020
  • 0
    13 Killer Social Media Content Ideas to Engage Your Audience: The Ultimate Guide
    October 30, 2020
  • 0
    Planning An Influencer Marketing Strategy: A Step-by-Step Guide
    October 22, 2020
  • 0
    How to Develop A Brand Repositioning Strategy in Malaysia (Including 4 Brand Examples)
    November 11, 2019
  • 0
    Understanding Your Target Audience in Malaysia: An Essential Guide
    May 26, 2019
How Does Apple Do It?

We are in the business of helping build real and enduring value for brands through insight, strategy and marketing. We out-think your competition, not out-spend them.
Tel: +6 (0) 3 6272 3299
Email: hello[@]brand360.com.my
 

Privacy Policy | Security Policy | Disclaimer

Recent Posts

  • 10 Ways Blogging Benefits Your Business in Brand Building
  • Squid Game Hype: 7 Ways Brands Create Effective Content Marketing in Malaysia
  • Brand360 Wins Best Website Design Award by Design Rush
  • The Right Choice: 7 Reasons to Apply for SME Digitalisation Grant
  • How To Build A Brand Strategy For Manufacturing Brands From Scratch 🧑‍🏭🏭
✕
© 2022 Brand 360 Degree Sdn Bhd 200701034906 (792935U). All Rights Reserved.