Start Building Your Brand with Your Own Branding Playbook, Completely FREE for a Limited Time!

Download The CEO’s Strategy Playbook: The Brand Building Playbook for Business Leaders today and get step by step instructions on developing your brand strategy at your own pace and at your own time.
Get the branding framework towards creating an effective brand.
Download now for free and explore how you can build your brand.

What You Will Gain

  • 44 pages of detailed, easy-to-understand theories and examples of branding elements.
  • Guided worksheet and and exercises for interactive participation.
  • Complimentary 2-hour consultation by expert brand consultants upon completion of the playbook (by appointment only).

Regular Price: RM 499,

FREE for the first 100!


Why Should I Get it?

Ever wonder how some brands of our time get so famous? I mean, what in the world had they done to receive such hype and reputation? Some brands started small and got exponentially huge in a short time while some brands are able to maintain their leadership for generations. What secret spell had they casted upon their cult (loyal customer) that even the simplest product featured was celebrated with such fanaticism?
We might not guarantee that by the end of this book you will have a cult of your own, but we do promise that you will have a clearer understanding of your brand direction. Consider this guide as the first step towards building the empire you might be dreaming of.

4 Elements Needed in Every Brand Strategy

Chapter 1 - Value Proposition
Chapter 2 - Brand Personality
Chapter 3 - Brand Purpose
Chapter 4 - Brand Positioning
BONUS CHAPTER - Target Customer

Is This Playbook for Me?

For leaders who wants to grow their business in terms of marketing or branding, this playbook might be for you. You might be a / an;
  • Founder / CEO
  • Marketer (B2B / B2C)
  • Director of Marketing / Sales
  • Entrepreneur, Start-up
  • Small to Medium Size Business / Enterprises
  • In-house Marketing Executive
  • Just Another Guy / Gal Who Wants to Learn
Wherever you are, you are all welcome to learn and share the tips and tricks we offer in this book.

How Do I Use the Playbook?

We will guide you step-by-step according to the chapters covered. First, we explain what the theories are and how they are commonly practiced. We use examples from our own brand as well as showing case studies of well-known brands. Then, we have worksheets and layouts that we fill with example answers. You can have a go at the same worksheet after that.
When all is done and your playbook had been completed, you can get in touch with us for a 2 hour complimentary consultation with our brand strategy experts. Pick our brains and let us help you fill in the gaps, refine your elements and advise on the implementation of your new-found strategy.


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