Revamping a fast-growing regional firm

A multi award-winning architectural interior design firm, AI Associates is a well-known firm in Asia, frequently ranked among the best in the field. The firm expanded to 6 regional offices in a short span of time due to its steady roster of clients and regional projects.
AI Associates wanted to revamp its brand identity in order to project a more consistent and cohesive image to potential clients across the Asian region and convey its expanded scope of services.


Brand360 was selected to transform AI’s brand logo to a new identity that better reflects the firm’s regional presence and consistently fresh, effective designs for spaces. We revamped the logo while preserving key elements to make the brand relatable. We then applied the brand standards to marketing materials such as brochures, company profile and brand stationery. We also applied the firm’s new brand direction onto the corporate website, highlighting its impressive track record and extensive list of services across its Asian offices.
Brand Strategy | Brand Identity | Brand Guidelines | Web Development | Creative Design