Let’s be truthful here. There is no secret recipe or codes or hacks or tricks to a successful logo design. Brand logos are as successful as the brand and the product experience that it provides. However, a brand logo is the face of a company, so it’s only logical to put substantial resources and thought into developing one.
A brand logo is an essential part of a brand’s identity. You would want a logo that can be used on multiple platforms (especially online), recognisable enough to stand out and most importantly, complement your values and personality as a brand. There are a few tips on creating a logo that can work for you, based on design and marketing principles.
Petronas logo and wordmark, combining to form the brand’s combination mark. In cases where the Petronas brand is already established and well-known, only the symbol is used with the wordmark excluded.
To appeal to their male customers, Dove ditched their white background colour that is always used for female products and tweaked it to grey, while still maintaining their wordmark and the dove icon.
The heavy metal band Metallica has an iconic font depicting their genre and music style, first used in the 1980’s on their business cards. Once the logo got into their 1996 album, the rest was history.
Canon’s first logo from 1934 would not be relevant today, since it would be hard for customers to associate the Guan Yin deity to anything related to cameras. Through the years it has gone through many radical and minute changes to become the Canon logo today.
Since 1971, Nike used the Swoosh on their shoes and other products. It has a low-profile and humble beginning. Throughout the 80’s and 90’s (even today) however, Nike’s consistently successful marketing techniques made the Swoosh well-known and associated with Nike’s winning image.
Whether you’re starting a new company, launching a new product or refreshing a tired brand, a strong brand logo design is crucial. As the face of your company or product, remember to adhere to your brand at all times and heed the tips above for a timeless logo. If you need some help, a brand design agency will be able to guide you through the design process to develop the right brand logo design that balances visual appeal and practical use while staying true to your brand.