Your brand logo is that part of your company that most people will see first, so ideally, it should be descriptive and professionally presented. Most companies, whether creating a new logo or rebranding an existing one, invest a lot in developing the perfect logo, and they’re not wrong. Brand logos bear the responsibility of communicating the brand’s value, identity and purpose all in one. Getting a logo right is that crucial.
There are commonly three types of logo; name logos, picture logos and a combination of both. Let’s look at each one:
Other examples of brands using their names for the logo are IBM, Acer, Google, New Straits Times, and Coca-Cola.
In today’s digital world, the logotype format works well because it doesn’t take up as much space.
The symbolic logo itself is nothing amazing, but because Apple has branded themselves so successfully, their logo becomes a symbol of its own, and anyone seeing bearing the logo is associated with Apple’s fame and success. Other good icons or symbols logo designs include Shell, Nike, Toyota, Pepsi and PlayStation.
A symbol format is the fastest one to reach the customer’s mind, because it is recognisable and descriptive. There are no words for the brain to translate, only an image to remember. Brand identities that use symbols have the opportunity to cut through media clutter and identify the brand.
With the combination mark, brands have the option of using the icon as a standalone representation of their brand identity, or together with the name. This format is the most flexible, but because there can be many variations, companies need to have a robust brand identity guidelines to make sure the brand is consistently well represented.