Digital Marketing and Social Media
Digital Marketing vs Social Media in Healthcare

In healthcare marketing, digital marketing and social media marketing serve different yet complementary roles. Digital marketing encompasses a broad range of online strategies, including SEO, paid search, email marketing, and content marketing.

It focuses on long-term patient outreach, driving traffic to healthcare services, and building trust by providing valuable information through blogs, educational videos, and email campaigns. This approach allows healthcare providers to reach patients through targeted, data-driven strategies across multiple digital platforms.

On the other hand, social media marketing focuses on creating real-time engagement and interaction on platforms like Facebook, Instagram, YouTube, and TikTok. It builds a sense of community by sharing health tips, success stories, and updates, while also fostering direct communication with patients through comments and messages.

Social media also enables collaboration with influencers or healthcare professionals to increase brand credibility. While digital marketing provides a comprehensive and structured approach to educating and converting patients, social media excels in fostering dynamic interactions and boosting immediate brand awareness. Together, they offer a powerful and holistic marketing strategy for healthcare organisations.
Unlock the Power of Social Media Marketing
Social Media Marketing Ingredients

Strategic Planning
Bespoke social media plan tailored to your unique needs and goals.

Content Creation
Compelling media to captivate audience & foster meaningful connections.

Community Management
Cultivating brand loyalty through consistent engagement.

Advertising Campaigns
Advanced targeting options to reach the right audience with the right message at the right time.

Data Analysis & Optimisation
Leveraging actionable insights, to maximise results and ROI.

Influencer Partnerships
Collaborate with relevant influencers to amplify your brand nfogrqnmessage & reach new audiences effectively.

Reporting & Insights
Comprehensive reports detailing along with actionable insights and recommendations for continuous improvement.
Gene Martino, Raya 2021!
Brand360 executed a successful digital marketing campaign for Gene Martino during the Raya 2021 season, running from March to May 2021. The goal of the campaign was to increase revenue through Raya promotions. It included a mix of digital ads, collaborations with Key Opinion Leaders (KOLs), email newsletters, and strategies like discovered cart and direct website purchases to drive conversions. The campaign resulted in impressive revenue generation, exceeding RM200k from just one campaign, showcasing its effectiveness in boosting sales during the festive period.




Raya 2021 promotion visuals
We launched Malaysia's largest fruit juice store - Juiceco back in 2017.
Juiceco is a fruit juice store concept pioneered in Middle East. After 40 years, the company is embarking on a market expansion to South East Asia, making Malaysia their first stop.
We helped the brand introduce their novel store concept and position the brand as a unique and fun destination, where there is a juice for everyone.
The brand was launched in July 2017 with the attendance of an international celebrity, and garnered over RM 4 million PR value, making it to over 20 national media outlets.
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