
Want High Conversion Rate? Avoid these 6 Common Website Mistakes
In this blog, you’ll learn about 6 most common website mistakes many companies make. Those mistakes might cause cause low conversion rates and might cost you potential customers. Confused why your website do not reach your audience? Reach out to us because we have the right solutions.
Benefits of Having a High-Converting Website for Your Business
Like a virtual shop your website opens 24/7 to serve your visitors. Except that your competitors also have the same 24/7 virtual shop and you’re competing for your consumers’ attention in a crowded market. With social media, people nowadays have a shorter attention span and a higher need for smooth user experience when browsing a website.
Fun Fact: It only takes 0.05 seconds for users to decide whether your website is worth scrolling through or not.
To make sure your website is competitive and is able to convert traffic into paying customers, it must be airtight. Let’s find out what are the 6 common website mistakes that can stop your website from making your visitors stay longer and converting them!
6 Common Website Mistakes to Avoid and Let You Get High Conversion Rate
1. Non-responsive web design
It’s not just a desktop world, it’s a mobile first world. Hence, a responsive website design which is mobile-friendly matters.
Some stats on mobile-friendliness for websites:
- 57% of users won’t recommend a business with a poorly-designed mobile website.
- 85% of adults think that a company should make its mobile website as good as or better than its desktop website.
- 70% of web traffic comes from mobile phones.
By using a responsive design, your website is able to adapt itself in different platforms and different window sizes by compressing menus and adjusting the size of containers, photos, fonts, buttons according to the screen’s size changes.
Your website responsiveness will impact your ranking on Google. Better ranking means more visitors and quality leads.
2. Overwhelming visitors with bombastic features

Fancy website features like slideshows, animations, gifs and plugins are nice-to-have, but not much unless you prefer slow loading websites and ineffective performance.
When visitors find your website slow and unresponsive, they might just switch to another business which provides them better user experience.
Of course fancy features might be aesthetically pleasing, but more often it might diffuse your main message and distract your visitors.
General rule of thumb? Keep your website clean and clear. Slideshows and animations are good to keep your website more dynamic but too much will overwhelm and make it slow. Remember, it’s the content quality that matters the most when it comes to maximising conversions.
3. Neglecting SEO
Even if your website is nicely designed, well-organised in content and fully optimised for loading speed, it will still be useless if you didn’t factor SEO (Search Engine Optimisation) into your website content.
Here are some stats you should know.
- SEO drives 1000%+ more traffic than organic social media.
- 60% of marketers said that SEO is one of their highest quality sources of leads.
You don’t simply just “write” content – you have to tap into what are the keywords your customers use when they want to find out more about your industry. The inclusion of important keywords in your content to let Google know that your website is relevant to what the searchers are interested in.
That’s how your website can rank higher in the search engine results page and bring in more visitors.
4. Too many links spoil the user experience

Bringing your visitors to another browser window when they click on every button on your website is definitely a recipe for bad user experience.
It’s because a new browser doesn’t give them a “back” button to return to the previous site. It is especially a hassle on the mobile, which is frustrating enough to stop them from visiting your website again.
Not to mention that it also consumes more bandwidth which can slow down users’ devices!
If you want to provide an awesome user experience to your website visitors, just stick to one browser window for each and every page of your website.
5. Including unnatural links to your website
Inbound links can help improve your website ranking, however that doesn’t mean you can buy links to boost the ranking. Google perceives purchased links as unnatural and they can remove your page from the search results.
Best tip? Focus on Google-friendly link building methods that can increase your website ranking more effectively.
6. Not using Google Analytics
Google Analytics provides some free but useful tools for you to analyse your website performance. You get to assess the users’ behaviours when they are on your site, prioritise and optimise the pages and sections they are looking for. The tools also help you address problems in your web design and identify bad performing pages where you can make necessary improvement.
Final Thoughts
Now that you know how to outrank your competitors and make your visitors satisfied, it is important to optimise your website from time to time to keep up with the ever-changing digital landscape. Always do a website audit regularly to keep track of what you should optimise. Always stay informed on how you should improve your website and digital efforts.
Think your website needs a boost but do not know where to start? Let’s chat more about our web design & development service.