We won’t waste your time. The short answer is yes. But hear us out on why you should join the party and get your B2B brand a social media presence.
Sure, it’s easy to think about how social media can work for B2C brands. We think about the normal average consumer, scrolling through Facebook or Twitter and liking videos and posts about fashion, food, cars, and pets. But what about construction materials, computer parts, management training or email marketing software? How does that fit into this whole social media fuss?
Don’t get intimidated yet. It has been done before, and with good results too. 83% of us B2B marketers have already been using social media to promote our brands, making it one of the most common marketing tactics. 50% of marketers agree that promotion done on social media work effectively, while 57% use social media sharing as a metric for their marketing performance.
While your social media page might not gather as many followers as celebrities like Selena Gomez (136 million Instagram followers) or fashion retailers like ZARA or Adidas at 23 million followers, you can still aim to gain a fanbase of around 700,000 followers like Adobe or maybe even 1.2 million followers like Intel. These two B2B companies are some of the most followed on social media today, making them popular even among people outside their target audience.
Convinced about social media? Well, maybe not yet. So, here are 4 more reasons why you should get your B2B brand into the social media party:
On DHL eCommerce’s Facebook page, seen here on a mobile platform, there is a lot of information shown; a link to their website (to increase web traffic), an introduction of what they do (brand awareness), and even a way for people to reach out to them via messaging.
One side note: you don’t have to be overly concerned about getting negative comments. This kind of feedback can actually help, because you know where to improve and correct the mistake. And by replying to the negative comment in a helpful way, you are demonstrating your brand’s great customer service, on display for all to see.
The bottom line is, having a social media page accelerates brand recognition, brand awareness, and provides an effective communication tool for both you and your audience. But you don’t have to sign up for all social media listed on the internet. The trick is to know where most of your customers are, and invest there. Once started, there has to be posts and consistent content to keep your audience engaged.
Try it out! Signing up is free, while ads can be bought according to your budget. Marketing consultants can also advise you which platform fits your branding needs the best, and help you establish a solid social media presence for your B2B brand.