Facebook Inc. bought by trending app for USD 1 billion and integrated it to their Facebook social media platform. Instagram users quickly grew in numbers.
Instagram started to generate income through advertising. Sponsored ads will appear as users scroll their feeds.
‘Instagram Stories’ was introduced as a way for users to share temporary photos and add stickers, texts, and filters. It became so successful that it surpassed Snapchat, an app that started the concept. Instagram also changed its logo, swapping the oldies/retro camera logo to an outlined logo on a bright gradient background.
IGTV (Instagram TV) was launched to allow longer and in-depth videos published. It aims to rival Youtube as a video-sharing platform. Sponsored ads had also started to appear in ‘Stories’. By now there are more than 2 million advertisers on Instagram.
A huge portion of pie belongs to millennials and Gen Z at 60%. They are 18-34 years old, some of them are already in the workforce and the older ones have families of their own. Around 30% of users are 35-54 years old, and the rest belongs to young teens and seniors.
In Malaysia and most ASEAN countries, a slight majority of Instagram users are women. IG is the only major social media in these regions to have more women than men. Good news for many B2C and consumer product brands.
And good news for B2B companies as well. Many of these users are decision-influencers where they work – being young, junior-level execs. They might not be C-level decision-makers yet, but being in their scope of attention helps your B2B brand into the company’s decision-making process.
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Ask yourself – when was the last time you’ve taken a break? Take a step back and regain that work-life balance to improve not only your physical and mental health, but also your career health. #RestWell
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It’s the same design with the same content. But on IG, all 3 steps are stated in one picture. While on FB, the content is further expanded into 3 additional pictures. IG users tend to scroll faster, thus posts have to be concise and direct. On the other hand, FB users would enjoy extra graphics and elaboration.
There are other differences as well but essentially, the same person using these two apps would experience and digest information differently.
This example shows how Hubspot engages their audience using an IG Stories feature called ‘Polls’. User can tap on either option learn something new about the company.
And don’t worry too much about saturation. IG has an excellent algorithm that suggests posts and ads to users according to their recent interests and behaviours. Your IG ads will very likely be seen by the right eyeballs once everything is correctly set. Usually, this is what a marketing agency is hired to do. You’ll get quality IG posts/ads and save your company’s time figuring out and tinkering around the app.
IG has a lot of potential showcasing your brand to the world. Unless your customers are niche, you should look into how Instagram marketing can reach your customers, get their attention and start the conversation.