5 minute Crash Course on what NOT to do for Digital Marketing
Ask the Chief Marketing Officer of any leading company for tips on reaching your business goals. They will tell you the importance of a solid digital marketing strategy!
In this golden era of the internet, digital marketing has become a popular business strategy to quickly gain trust and revenue from the public.
This is largely because of the fact that digital marketing is much more flexible, affordable and convenient for all types of businesses.
It doesn’t matter if you’re a small business or a mid-sized brand, having a solid digital marketing strategy paves the way to reaching your goals!
Here are 5 benefits to keep in mind when developing your digital marketing strategies:
1. More efficient A/B testing
Digital marketing has gone a long way since the radio days. We now have the ability to track almost every aspect of a digital campaign in real time!
With every digital marketing experiment, results can be attained faster and more accurate than the traditional ways.
You can even track ROIs easier with digital marketing!
Hence, experimenting with campaign materials using the A/B testing assists brands to determine which location of promotional banner, CTA or even subject line in newsletter works better.
This also improves marketers’ experience in targeting the right customers, converting leads into loyal buyers and maintaining the relationship in the long run.
2. High engagement with mobile marketing
It is true that having desktops or laptops are easier for work and to check your emails. But it is also true that our phones can pretty much serve the same purpose but with a smaller screen!
The Covid-19 pandemic was a huge motivator for brands to shift from traditional marketing to online and mobile marketing 🌐
And even after the lockdown, most customers still opt for cashless or online transactions. Taking this into account, brands all over the world moved to online platforms which has also improved their engagements with customers.
By creating customised sites that can be easily accessed on phones, your brand can also improve user experience and make it easier for customers to buy.
3. Easy access analytics for quicker brand growth
Nowadays, data analytics and reports are literally at the tip of our hands.
From social media analytics to website analytics, your marketing department should no longer be wasting workforce on these tasks.
These routine tasks can be done automatically with digital marketing.
For example, when promoting a product on TikTok, you can find a data report on each video. This includes retention rate of a video, amount of video shares, total average play time, etc.
Sample of TikTok video analytics
With these automation marketing elements, your marketing department will instead have more time and energy juice for creativity and out-of-the-box solutions.
4. Best communication practice is still email marketing
Digital marketing strategies should cater to your audience’s preferences. One of the most effective ways to do that is using email marketing!
More often than not, people prefer to receive emails from brands regarding promotions, voucher codes, system updates and others.
This is mainly because it’s easier to personalise content according to your target audience, hence creating emails that are highly engaging 👥
When automated, email marketing can also notify customers of any triggering or noteworthy actions.
For example, abandoned cart emails. Customers with abandoned carts will automatically receive a reminder which will encourage them to return to your site and complete the purchase.
5. Social media and website are brands’ best friends
People in general tend to trust brands that are recommended by their family or friends.
As you know, social media is a fantastic platform that often gives suggestions of friends and brands that are liked by your friends.
Using this to your advantage, potential leads can instantly view ‘liked’ or ‘followed’ pages as well, making it easier for them to tap into your services and products 👍🏼
When you include your website link, you can automatically drive leads to your website too!
Digital marketing is beneficial for brands, but it’s very difficult to come up with a good strategy. When you’re working on your digital marketing strategy, make sure you don’t make these five common mistakes.
These are 5 notable DON’TS that you should avoid:
1. Don’t ignore quality when you’re focusing on quantity
It is true that consistently posting on social media and blog posts, and sending out countless newsletters are beneficial to your brand 📩
However, consistency does not mean you should ignore the quality of your postings.
Ensure your next article is of value to your target audience in terms of information, tips or even case studies.
Take time to re-evaluate your social media posts and whether it is consistent with your brand image.
At the end of the day, quality always trumps quantity!
2. Don’t forget to update your website
With all the traffic you’re bound to get from your social media accounts, you should remember to keep your website updated.
Leads will usually check for website updates to verify the brand before buying. This is to avoid buying anything from non-official or harmful sites.
Aside from that, keep track of feedback or suggestions from your customers.
With every feedback received in terms of site improvements, you should look into enhancing user experience, especially on mobiles 📲
3. Don’t spam or overshare
As I mentioned before, consistency is key but oversharing is a hard turn off!
Sending too many emails and posting too much on social media can easily turn into a harmful strategy rather than a beneficial one.
Instead of posting 5 times in a day, opt for 2 to 3 posts per week. You wouldn’t want to overcrowd your audience and have them unsubscribing from your feed 🙅🏻♀️
4. Don’t be impatient
Trust the process! The key to everything in business and even in life, trust the process that you’re going through.
Although nowadays there’s the immediate concept of ‘going viral’ using specific digital marketing strategies, not all businesses can do so overnight.
When it comes to developing your business into an empire, put in the effort and have patience. Running a business is like running an endless marathon 🏃🏻♀️🏃🏻💨
Digital marketing strategies such as SEO and gaining leads from sites takes time to show results. But when done right and consistent, you’ll see your growth throughout the years.
5. Don’t skip out on professional help
Digital marketing is indeed an affordable business strategy of today. But it is also very advanced.
Having an experienced team will be very helpful especially when you encounter roadblocks or creativity blocks down the road.
When you’ve brought your brand to greater heights, you can then mentor developing brands to grow them into successful ones we can be proud of.
Key Takeaway 🔑
These digital marketing strategies provide endless opportunities for you to interact with your target audience! Having a meaningful connection helps a great deal in converting your reach into leads and customers.
When in doubt, reach out to us! We’ll get your digital marketing strategies up and going in no time.