Make no mistake about it, there’s a lot going on in a woman’s world. A woman has to think for her household, her family, her children, her job and let’s not forget … herself. She is more financially independent, more intelligent, sophisticated and has more information at her disposal than ever before.
So the women of today buy a lot more than her mother’s generation, and it is not all lipstick and heels. Today’s women are buying food, healthcare, financial products, education, childcare, personal care and household goods too. She is a vocal consumer, expects product quality and takes to the internet & social media like a fish to water.
To earn a place in a woman’s world, products and services have to do more than just be on supermarket shelves and tv. Products have to prove that they can provide value to women. Products have to appeal on both logical and emotional benefits. Products have to be brands, and more.
To earn a place in a woman’s world, brands would have to do a lot more than aimless strategy, generic advertising and bland promotions.