Digital marketing has come a long way since the radio ages. We’re exposed to so much of information and tools on the internet, and it’s free for anyone to use too!

Literally, the information that you need to plan your digital marketing is at the tip of your fingers! You just need to know where and how to find it.

In this article, I’ll tackle some frequently asked questions (FAQ) regarding digital marketing tools that can help you in your business journey.

Let the questions roll in 💪🏽

 

Is there a free site that can find and analyse SEO keywords according to their monthly searches, keyword difficulty, etc?

 

Yes! My personal favourite is Wordstream’s Keyword tool. Other than analysing your keyword, this site can also refine top SEO keywords according to your country and niche area. 

 

Image credit: Wordstream

 

This site doesn’t just analyse your keyword. It can also scan through a site.

If you’re stuck on your keyword research, find an article reference, copy the link address and search it on this tool. 

They’ll scan the page and in a matter of minutes, you’ll get the keyword you need.

 

Image credit: Wordstream

 

How do I compare and choose high monthly searched keywords suitable for my topic?

 

The answer to your worry is Google Trends. In general, Google is in the business to support businesses. 

Hence, they have provided a variety of digital marketing tools that are both useful and easy to use.

For instance, check out trending keywords search using Google Trends. 

Once you’ve narrowed down a few SEO keywords or PPC, visit Google Trends to see an overview of public interest in your niche.

 

Image credit: Google Trends

 

You can compare up to five keywords or phrases and compare their search volumes over your chosen period of time, country of choice, categories and type of search. 

 

Quick tips:

1. Period of time ranges between ‘2004 – present’ up till ‘past 12 months ago’.
2. Categories indicate your keyword search according to niche areas of business like arts and entertainment, beauty and fitness, book and literature and others.
3. Type of search allows you to narrow down your keyword search according to image, YouTube, news, web or Google Shopping.

 

Image credit: Google Trends

 

With the statistics comparison from Google Trends, you can utilise the data for many purposes.

For example, maximising your site according to the trends, finding relevant keywords to your search, peeking into real-time search trends on Google and many more.

 

Image credit: Google Trends

 

What exactly are people searching for on the internet?

 

When in doubt about the public, seek Answer The Public. 

Get out of your writing slump with this much needed digital marketing tool. 

Your next article or social media update is just minutes away from being discovered.

 

Image credit: Answer The Public

 

Answer The Public is free but unfortunately, limited to 3 searches per day. Upgrade to their pro plan for unlimited searches or as the saying goes, spend your ‘allowance’ wisely 😂

 

How to use Answer The Public?

 

Say your business focuses on cross border businesses, search your SEO keyword or phrase on the site and it’ll lead you to FAQs from the public.

 

Image credit: Answer The Public

 

You can even click on any interesting titles and it will lead you to the designated Google search. 

Aside from the standard ‘who, what, where, when, why, and how’ inquiries, Answer The Public also provides data that corresponds with your keywords and other popular searches.

With this tool, tap into the minds of the public and you’ll never run out of topics again.

 

Which page of my website has the highest bounce rate and why?

 

Your website is up and running but there isn’t much traction lately? Tap into Google Analytics and see which page has the highest bounce and exit rate.

Both rates are important to determine your audience’s behaviour across your site. 

While exit rate refers to the audience’s movement from one page to another before leaving the site, bounce rate is calculated based on the audience’s behaviour on a single page.

 

 

A high bounce rate or exit rate on the “Payment Completed” page is desirable. But on your content or blog page, it is somewhat concerning.

Keep track of these rates using Google Analytics. You’ll be able to observe which sites your audience spends the most time on, as well as which ones cause them to exit.

With this data, you can make edits and changes to optimise every page of your site.

 

Image credit: Neil Patel

 

Aside from that, this free and diverse digital marketing tool can provide you with almost every basic data you need to track how your business site is doing.

From audience behaviour to conversion rates, it’s easy to see why nearly 28.1 million websites are using Google Analytics as of August 2022.

 

👉🏼 Click here to read more on Google Analytics as of September 2022 👈🏼

 

Way too many things to remember 😵‍💫 How do I keep track of all my marketing tasks?

 

My personal favourite Task Management tool is Click Up 🥹🤚🏽

Click up is one of the many task management tools that works wonders for your digital marketing strategy. 

You can keep track of company deadlines, keep designs, ideas or important documents accordingly on this site. 

 

Image credit: Click Up

 

Here’s to no more missed tasks or posting dates again 🍻

What’s even more useful is that their app is very compatible with mobile phones. 

With the current trend of flexible workplaces, you’ll be able to bring your work anywhere you go!

Better yet, get in touch with a brand agency and let them manage your digital marketing. 

It’s stress-free, affordable and with their professional experience, your brand will reach higher heights in every aspect.

 

Key Takeaway 🔑

With the growth of the internet over the years, digital marketing has emerged as the decade’s shining star.

Take this chance to use these free digital marketing tools and boost your brand reach 🤝🏼

We’ve already listed our top tools, so now the baton’s yours!