What My Grandmother Taught MeBrand360 Logo-150brand360-logo-bluewhite-150What My Grandmother Taught Me
  • SME GRANT
  • WHAT WE DO
    • Brand Design
    • Brand Strategy
    • Marketing
  • WE ARE BRAND360
  • OUR CLIENTS
  • RESOURCES
  • WORKSHOPS
    • Personal Branding Workshop
    • Brand Storytelling Workshop
    • Brand Strategy Workshop
    • Digital Marketing Workshop
  • CONTACT US
✕

What My Grandmother Taught Me

I spent an entire day with my grandma today. She’s 82, genteel and with a fading memory. Her recollections of her childhood are amazing, but she has trouble remembering if she’s had her lunch, and sometimes wonder who is this short-haired ((I only recently cut my hair short), frazzled woman alternating between her and the kids.
So, for the twenty-seventh time during lunch, I told her that her son is, in fact, my dad and yes, they do share the same name. And I had to take her on a tour of my house, despite the fact that she’s here at least once a week. Today was probably my fifty-third tour for her.
And it occurred to me that my grandmother, at her ripe old age and with her poor memory, has taught me a few valuable lessons in communication.

1. If she bothers to ask you, she is interested. So don’t brush off her questions as silly. Instead, take the time to explain your brand or your products to her. The more she understands, the higher the chance that she will buy you rather than your competitor.

2. Repeat, repeat and repeat again. Some women are like that; they will nod and hum while you explain, but then ask you the same questions all over again. Do not attempt to roll your eyes or let out an exasperated sigh. Just smile, and go over your explanation again. Hey, practice makes perfect, right. My record is 7 repetitions until a lady finally sat back, smiled and gave me the go-ahead to work on her brand. And guess what? She understood it so well, she ‘sold’ my services to her sister company and introduced me to industry team players.

3. Listen to her questions. Some questions may seem obvious to you, but that’s because you know your brand and your product best. But sometimes it’s the obvious that gets overlooked. If your product or brand isn’t addressing the obvious, maybe that’s what you ought to be doing – back to basics and answering the obvious. And most likely, her questions are the areas where she’s most concerned with. So if you can address her concerns, you’ve got her on your side.

For an inspiring read on how obvious is good, you have to read the book Obvious Adams by Robert Updegraff. Email us if you’d like a copy

How do you communicate with women and is it working?

Related posts

March 22, 2023

Best Examples of Visual Hammer and Verbal Nail in Action


Read more
March 6, 2023

WhatsApp, Instagram Job Scams: This is how they trap you


Read more
February 7, 2023

Brand Positioning Strategy: Better, Cheaper, Different, or Forgotten?


Read more
Share
Subscribe to our newsletter for social resources
Name
Email address

Step By Step Guides

  • 0
    Best Examples of Visual Hammer and Verbal Nail in Action
    March 22, 2023
  • 0
    WhatsApp, Instagram Job Scams: This is how they trap you
    March 6, 2023
  • 0
    Influencers vs Content Creators: Who To Hire?
    November 14, 2022
  • 0
    A Look Into TikTok Advertisement and Why It Works
    October 31, 2022
  • 0
    2022 TikTok Slangs You Shouldn’t Miss!
    October 17, 2022
What My Grandmother Taught Me

We are in the business of helping build real and enduring value for brands through insight, strategy and marketing. We out-think your competition, not out-spend them.
Tel: +6 (0) 3 6272 3299
Email: hello[@]brand360.com.my
 

Privacy Policy | Security Policy | Disclaimer

Recent Posts

  • Best Examples of Visual Hammer and Verbal Nail in Action
  • WhatsApp, Instagram Job Scams: This is how they trap you
  • Brand Positioning Strategy: Better, Cheaper, Different, or Forgotten?
  • 2023 Digital Marketing Trends: 5 Tips To Conquer The Year
  • Zus vs Gigi: The Great Coffee War of the 21st Century
✕
© 2022 Brand 360 Degree Sdn Bhd 200701034906 (792935U). All Rights Reserved.