1. If she bothers to ask you, she is interested. So don’t brush off her questions as silly. Instead, take the time to explain your brand or your products to her. The more she understands, the higher the chance that she will buy you rather than your competitor.
2. Repeat, repeat and repeat again. Some women are like that; they will nod and hum while you explain, but then ask you the same questions all over again. Do not attempt to roll your eyes or let out an exasperated sigh. Just smile, and go over your explanation again. Hey, practice makes perfect, right. My record is 7 repetitions until a lady finally sat back, smiled and gave me the go-ahead to work on her brand. And guess what? She understood it so well, she ‘sold’ my services to her sister company and introduced me to industry team players.
3. Listen to her questions. Some questions may seem obvious to you, but that’s because you know your brand and your product best. But sometimes it’s the obvious that gets overlooked. If your product or brand isn’t addressing the obvious, maybe that’s what you ought to be doing – back to basics and answering the obvious. And most likely, her questions are the areas where she’s most concerned with. So if you can address her concerns, you’ve got her on your side.
For an inspiring read on how obvious is good, you have to read the book Obvious Adams by Robert Updegraff. Email us if you’d like a copy
How do you communicate with women and is it working?