Stand Out in China's Thriving Social
Commerce Landscape
Unlock the power of Xiaohongshu (RED) marketing to connect brands with Chinese consumers. With over 300 million active users, Xiaohongshu has emerged as a leading social commerce platform in China, offering a unique blend of content creation, community engagement, and e-commerce capabilities.
Xiaohongshu Marketing Ingredients
Strategy Development
Understanding the client's objectives, target audience, and brand positioning to develop tailored Xiaohongshu marketing strategies aligned with their goals.
Community Management
Building & nurturing an active and engaged fan base through strategic community engagement, interaction, and customer relationship management.
Content Creation
Creating engaging & compelling content that attract and resonate with Chinese consumers.
Regulatory Compliance
Ensure marketing campaigns comply with platform rules and local regulations.
Performance Tracking & Optimization
Monitoring key metrics, analyzing campaign performance, and optimizing strategies based on data insights.
Cross-channel Integration
Integrating Xiaohongshu marketing efforts with other digital marketing channels to maximize brand exposure and impact.
Helped a local manufacturer launch a new brand and create buzz
Claytan, an old pioneer in designing, manufacturing, and marketing sanitaryware. They plan to expand into new product categories through brand development and acquisitions. They developed a new product range featuring superior fittings and tapware collaborations with renowned global brands.
We focus on portraying Claytan Signature as a premium option for modern homeowners. The brand was launched at Archidex, an industry trade event, and we created a marketing plan for its B2B markets. We also developed a new brand name, identity, and brand kit for consistent market introduction.
2X Month
to achieve
2XX %
increase in revenue
English 
Chinese