Xing Fu Tang came to Malaysia from Taiwan with a lot of hype a few years ago. It became a new Malaysian past time to queue for hours just to taste their signature brown sugar, caramelised and flambeed fresh. Xing Fu Tang‘s brand differentiation comes from their rich caramel flavour, with customers complimenting the chewiness of their tapioca pearls.
Black Whale is an emerging brand concocted right here in Malaysia. Together with Tiger Sugar, The Alley, and Daboba, they share a feature in which all of their brand identities involve animals. Black Whale’s signature drinks would be their Honey Golden Pearls and Fiery Brown Sugar Black Whale Milk, where hot freshly-melted brown sugar is served on top of cold milk tea.
The ‘deer’ brand bubble tea, The Alley is also a Malaysian brand with an international outlook. Their brand differentiation comes from their use of natural and hand-made ingredients, resulting in a crafted bubble tea.
An emerging brand from its namesake city, Macao Imperial Tea serves premium milk tea with unique Macanese flavours. The brand has a prominent presence in Sarawak & Sabah and is currently open to new franchises in West Malaysia.
Chawanjia only has a handful of outlets in Klang Valley, Nilai, and Johor but it is already a well-known name among boba enthusiasts and connoisseurs. Customers seem to love their sakura pearls and unique flavours that play on sweet, fruity and flowery tastes.
The OG bubble tea brand that started it all. Today, La Kaffa’s Chatime differentiate itself through trendy flavours and new drinks every season, such as their Dalgona series. Although they face tougher competition, they still boast a loyal customer base who prefer drinking boba tea from a brand they’ve known for a long time.