|Core Desire||To create something of enduring value|
|Fear||Having mediocre vision and execution|
They may seem similar, but the Magician might create something of wonder for an audience, while the Creator create something to express itself and as a way of putting meaning in life. Creators can be self-indulgent and absorbent in their work, and they may have the need to show their creation to be appreciated. But at their best, they can create a tour de force that leaves an impression for many generations.
Think of art schools or designing software as Creator brand archetypes, where they market themselves as a way people can get their creative juice running and be better artists. Some platforms and websites also provide customers with the space and options to create.
Devianart, for example, serves as a platform where artists can post their fanart online and get comments and likes. It’s like social media only with fanarts made by artsy fans of television shows, cartoons, comics, animes and so on.
The same goes for writing platform Ommwriter. The website provide a space for writers to pen down their ideas with a completely controlled setting, with music, fonts, writing background and even sound effects made when typing, since all these are believed to help with focus and through process.
Lastly, think about game engines such as Unity, Source and CryEngine as Creator brand archetypes. These are the tools game developers use to create video games, making them able to materialise ideas and imagination to create many amazing video games we see today. Without Source, the game Counter-Strike would not make its way to become an icon of internet gaming. Just ask any gamer.
How to know if you are a Creator brand?
Creator brand archetypes provide the ways and tools for customers to express themselves. They provide options and choices in design and execution. Most importantly, Creator brand archetypes paves the way to authenticity. Creator customers need something to create with, and being able to keep their artwork and call it their own.
Therefore, Creator brands provides all these and more to facilitate the creative process of their customers.
A whole lot more about the Creator brand archetype is explained in our new book The CEO’s Strategy Playbook: The Brand Building Playbook for Business Leaders. Download it free for a limited time and get your own do-it-yourself brand strategy worksheet!