Introducing The Innocent Brand ArchetypeBrand360 Logo-150brand360-logo-bluewhite-150Introducing The Innocent Brand Archetype
  • SME GRANT
  • WHAT WE DO
    • Brand Design
    • Brand Strategy
    • Marketing
  • WE ARE BRAND360
  • OUR CLIENTS
  • RESOURCES
  • WORKSHOPS
    • Personal Branding Workshop
    • Brand Storytelling Workshop
    • Brand Strategy Workshop
    • Digital Marketing Workshop
  • CONTACT US
✕
The Innocent

Brand Archetype

Introducing The Innocent Brand Archetype

innocent brand archetype

To be pure, happy and simple are the aspirations of The Innocent. This is one of 12 brand archetypes which can be learn more here.
Core Desire To experience paradise and be happy
Talent Optimism and Faith
Motivation Fulfilment, Idealism
Fear Doing the wrong thing, being punished
Weakness Boring, naive
Think of characters such as Dorothy from The Wizard of Oz or Neville Longbottom from the Harry Potter Series. They are known for having true intentions without any hidden agendas and help solve the problem. Because that is what The Innocent brand archetype is, they want to solve your problem through simple solutions.

The Innocent is also known as the Saint, the Idealist or the Dreamer. An example of an Innocent brand is hygiene product Method. Method idealise a safe and friendly cleaning product that also makes cleaning fun. Their ingredients are all-natural, eco-friendly and safe for infants and families. Since Method also believes cleaning should be fun, they add a sub-archetype; The Jester.

While that is an obvious example, one subtle Innocent brand is Coca-Cola. They propagate the feeling of happiness whenever a Coke is there to be enjoyed. They want to associate nostalgic and happy feelings in their consumers and we this through their advertisements that tells people to celebrate life with a Coke.

How to know if you are an Innocent brand?

Innocent brand archetyps love simplicity, and they are commonly marketed with the colour white, such as Dove or Premier Cotton. However, their main core is to stay true, whether it is in the ingredients, material, or how they want to solve a problem.

You are an Innocent brand archetype if you bring simplicity and genuineness to your customers. You market yourself with the ethics that people can trust you and you aim bring happiness in people’s lives.

To know more about the Innocent brand archetype, we’ve set out more examples in our The CEO’s Strategy Playbook: The Brand Building Playbook for Business Leaders. Download today and get your own do-it-yourself brand strategy worksheet!

Related posts

December 23, 2022

Zus vs Gigi: The Great Coffee War of the 21st Century


Read more
August 9, 2022

5 Functional Tips to Set Your Brand Personality and Voice


Read more
March 13, 2020

The 12 Brand Archetypes Every Brand Should Know About


Read more
Share
Subscribe to our newsletter for social resources
Name
Email address

Step By Step Guides

  • 0
    Best Examples of Visual Hammer and Verbal Nail in Action
    March 22, 2023
  • 0
    WhatsApp, Instagram Job Scams: This is how they trap you
    March 6, 2023
  • 0
    Influencers vs Content Creators: Who To Hire?
    November 14, 2022
  • 0
    A Look Into TikTok Advertisement and Why It Works
    October 31, 2022
  • 0
    2022 TikTok Slangs You Shouldn’t Miss!
    October 17, 2022
Introducing The Innocent Brand Archetype

We are in the business of helping build real and enduring value for brands through insight, strategy and marketing. We out-think your competition, not out-spend them.
Tel: +6 (0) 3 6272 3299
Email: hello[@]brand360.com.my
 

Privacy Policy | Security Policy | Disclaimer

Recent Posts

  • Best Examples of Visual Hammer and Verbal Nail in Action
  • WhatsApp, Instagram Job Scams: This is how they trap you
  • Brand Positioning Strategy: Better, Cheaper, Different, or Forgotten?
  • 2023 Digital Marketing Trends: 5 Tips To Conquer The Year
  • Zus vs Gigi: The Great Coffee War of the 21st Century
✕
© 2022 Brand 360 Degree Sdn Bhd 200701034906 (792935U). All Rights Reserved.