Brand360 helped define Byme’s brand strategy, developing a unique differentiation for the new brand to stand out in the crowded skincare industry. We collaborated closely with the founder to understand her entrepreneurial journey and vision, building an authentic brand story that supports the brand and inspires others.
The brand strategy was translated into visual identity through distinct product packaging and seasonal series. The brand is further brought to live through a comprehensive website and an active social media presence.
We also planned and managed the launch of Byme’s first skincare range, utilising an integrated marketing approach that includes email, social media, digital ads, pop up stores and public relations to introduce Byme Skincare to its target audience.