Our mission was to restore the brand to its status as the premier school uniform and curricular activity uniform brand. We rebranded Professor Uniform to make it fresher and more relevant for the digital world. In line with the brand strategy and direction, we even managed videos and photoshoots to ensure photos and videos were on-brand and illustrated Professor Uniform’s new direction and brand purpose.
We developed a holistic plan for Professor Uniform’s digital transformation, starting with an e-commerce website, cataloguing their entire product range and making it available for online purchase. We worked on presenting a consistent and relevant brand image through social media, in-stores and marketing materials.