Newsletters have long been a powerful tool for businesses to connect with their audience and build brand awareness.

But in today’s crowded digital landscape, it’s not enough to simply send out a generic newsletter and hope for the best 🥹

To truly stand out and create a consistent brand identity, businesses must approach newsletter marketing with a strategic mindset.

And that’s where we have your back 😉

Using a combination of data-driven insights and creative techniques, we’ll let you in on the secrets to develop a newsletter strategy that connects with your audience, reinforces your brand values, and drives real results.

So if you’re ready to take your newsletter game to the next level, read on 🙌🏼

Power tips for Newsletter Marketing

1. Value comes in different forms 📝

Newsletters can be a powerful tool for building a strong brand identity and establishing consistent messaging.

But you need to keep in mind, your newsletters must bring value to your audience ✨

Your valuable content can be informational, educational, promotional and many more.

Most brands often go with infographics with more pictures than words, catchy phrases and a lot of action buttons.

 

Image credits: Later, Famous Amos, Booking.com

Take your target audience into consideration when coming up with valuable content as well.

For example, while you may find something useful, your audience may not.

So, definitely do tailor your newsletter’s content to your target audience, and make sure to always align your newsletters with your brand purpose.

If you’re a brand that sells hygiene products, your newsletters could consist of product promotions, ways to use your products for optimum protection, educational insights on current health care practices and many more 👀

By providing valuable content to your audience on a regular basis, you create a sense of trust and credibility that will keep them engaged with your brand over time ⏰

2. Don’t leave behind your brand personality

Having a consistent brand personality that carries over all your content does more than just create a strong brand image.

Brand personality is crucial in creating a consistent and compelling brand experience, and this holds true for newsletters as well.

In fact, newsletters are an excellent medium to reinforce and express your brand’s personality to your audience 😉

Using brand personality in newsletters helps to build and strengthen the emotional connection between the brand and the subscribers.

When a brand has a promising personality that resonates with their audience, they establish a sense of trust and loyalty that goes beyond the functional benefits of their products or services.

The personality evokes positive emotions and creates a sense of identity, making subscribers feel more connected to the brand and more likely to engage with its content.

Once a person feels connected to a brand and builds a trust, they will then convert into a loyal fan and become returning customers.

For example, Joey Mattress is known to be a relatable, witty and playful brand.

Their social media posts and website copies portray this playful personality and their newsletter further strengthens it.

I personally love their brand personality and marketing approach.

Here’s a snippet of their newsletter and peak at the style of writing they used to connect better with their audience:

Image credit: Joey Mattress

Witty and smart, aren’t they 😂

3. Use visuals that align with your brand

We all know how competitive it is in the world of business. And it’s no different in the chaotic scenes of our customers’ emails!

Did you know, an average person receives up to 120 emails per day 😱

That’s a lot of competition.

And that’s excluding junk mail tools.

Hence why it is important for your newsletter hook at first glance.

And we all know, the best way to do that is with visuals!

Most of the times, people are swamped with lengthy newsletters and emails that they just do not want to read, so having a catchy visual would definitely prompt them to check out your newsletter first.

This increases your newsletter open rate, and eventually, conversion rates.

Keeping in mind your brand personality, your colour palette, your brand mascots and mainly your brand style, make sure your newsletters are as engaging and optimised as possible 🎨

Check out some of the best newsletter visuals from notable brands:

Joey Mattress staying true to their brand personality of being a laid back and fun brand with minimalistic and cool visuals.

 

Image credit: Joey Mattress

With cinemas, it’s safe to say their newsletters remind us of being in the movie halls! Take a look at TGV’s dark background and bright vibrant movie teasers:

Image credit: TGV Cinema

I say, in trend and on brand! Just the right amount of reminder (not too little, not too much) to get their customers coming back for more 🤭

4. Customised and clickable buttons

A newsletter without a clickable button is the doom of any email marketing strategy.

That might sound a little exaggerated but I am telling you the truth!

Imagine coming up with the best hook, visuals, and staying on brand and doing everything right, but leading your audience nowhere.

Once they’ve done reading, what’s next? They close the email, and forget about taking the next step.

Clickable buttons and images are the essential keys of conversions for any business and if you’re not already leveraging this, then you’re missing out…

And let us tell you a secret: while you’re adding a button, make it customised, fun, and clickable!

Traditional CTA (call-to-action) buttons like ‘Read more’, ‘Learn more’ have their own charms but nothing beats originality and customised buttons 😍

These kind of buttons tend to stick around in someone’s memory longer, something you definitely want for your brand.

Here’s one of my latest favourite newsletters I get my inspiration from:

Image credit: Later

Notice Later’s clickable button isn’t one of the common CTAs you’d normally find in newsletters, and how it instantly catches your attention?

Instead, they connected the button back to the article they’re promoting and it’s a hack of a CTA at that – Plan Like a Pro 👏🏼

5. Establish a regular schedule

We all know timing is one of the most crucial parts of anything in life.

From finding the right time to go watch Sakura flowers in Japan to finding the right time for Valentine campaigns; in marketing, TIMING IS KEY.

And for newsletters, establishing a regular schedule is the best way to keep your subscribers anticipating your next big thing!

For a company that is fixated on their customers’ sleeping schedule, Joey Mattress sure knows when their emails would be most effective.

You’ll catch their emails after dinnertime, at midnight for the stay-ups, and sometimes even at 3am for the night owls.

Their mission – not comfortable enough to sleep? They have the solution.

Simple, yet very perfectly timed! And more importantly, consistent with Joey Mattress’ brand identity 🛏️

What about your business? Do you know when your customers need their timely dosage of your updates?

Key Takeaway 🔑

All in all, it goes without saying, your brand is and should be at the core of your marketing strategy.

Whether it is social media presence, physical representations, and like I’ve mentioned in this article, your newsletters; branding is vital.

It helps you build a connection with your audience, establish trust, and encourages the creation of loyal fans.

And in the essence of getting people to recognise your brand in a glance, here are the key points to maintaining your brand image in newsletters:

1. Provide value in your newsletters
2. Show off your brand personality
3. Use visuals that align with your brand
4. Make your clickable buttons fun and interactive
5. Establish a regular schedule

It’s time you elevate your newsletter game and watch your brand thrive!

Thinking of revamping your brand and marketing? Don’t think twice! Just give us a call 📲😉