
How To Find Top Trending TikTok Hashtags 2022
With more than a billion active users every month, TikTok is officially one of the biggest social media platforms adored by the 21st century generation.
Personally, I like the fact that anyone can post on TikTok. You don’t have to be a YouTuber or a professional videographer to edit and post.
The beauty of TikTok is that it allows even the simplest of clips and edits to appear on other users’ ‘FYP’ (for you page). Provided, of course, you use the right hashtags.
In the TikTok world, hashtags are the key to your words, the SEO to your blog, the road to your TikTok fame!
With the countless amount of content being pushed out every hour, your content is always in danger of drowning.
To make sure your content stays afloat and relevant, use the right TikTok hashtags and it will definitely reach the right people, AKA your ✨target audience✨
❓❔ What are TikTok hashtags and is it different from SEO keywords ❔❓
If you look at these two elements with the big picture in mind, Tiktok hashtags share similar traits to SEO keywords.
Both highlight the main idea of a certain content. When users search keywords, be it on Google or on Tiktok, a list of related content will be waiting for them!
But what’s the difference?
1. The first clear difference between SEO keywords and Tiktok hashtags is their placement.
Say you’re writing a blog article. Most likely you’re inserting your SEO keywords subtly throughout your writing (so it wouldn’t annoy your readers 😂).
Try to guess what SEO keyword I’m using for this article along the way 😆
TikTok hashtags on the other hand are more often than not included at the end of your caption.
And they’re often separated from the main caption so everyone can clearly see them.
In a sense, SEO keywords are lowkey, while TikTok hashtags are very 👏🏻 much 👏🏻 high 👏🏻 key 👏🏻
2. TikTok hashtags immediately ranks your content.
If you’re familiar with the workings of SEO, you’d know it takes a while to rank your content to the top or in the first page of Google search.
But with the power of TikTok hashtags, you stand a chance to rank top, especially at the recently posted section.
A quick reminder! When posting a trending content, make sure to post during optimal times.
Even with the right hashtags, your content can still dissolve and become irrelevant in this fast-paced platform.
3. TikTok hashtags are more targeted for people while SEO keywords are ranked using an algorithm.
What I mean by this is TikTok hashtags tend to be short, sweet and expressive.
Meanwhile, SEO keywords are precise terms according to specific content.
Here’s a quick example for TikTok for business accounts:
SEO keyword: small business (2,900 monthly searches)
TikTok hashtag: #smallbizstuff (343.7M searches)
As you can see, the TikTok hashtag is more laid back and not as rigid as the SEO keyword.
That’s one of the reasons why hashtags are more relatable which makes them perfect for social media platforms 💅🏽
If I’m already doing SEO for my content, do I still need to use hashtags? Won’t it affect my SEO? 🤨
On the contrary, pairing TikTok hashtags with SEO keywords can actually boost your views 🙆🏻♀️
They are after all high-ranking keywords in most social media platforms 😆
Here’s food for thought; TikTok hashtags can be classified as part of the SEO community. Would you agree 🤔
Considering the nature of both aspects are mostly the same, it wouldn’t be entirely wrong.
Now that you get the gist of TikTok hashtags, time to jump into where and how to find the most effective hashtags for your content.
Where to find top trending TikTok hashtags? 🫡
1. Traditional shortlist method 📝
The most basic way to find high ranking hashtags is to list down your content’s main idea and the relevant keywords.
For example, in this Brand360 video, the content revolves around shooting product videos.
@brand360my Don’t you just love it when the creative minds take it to the next level 🤩 #brandagencymalaysia #brand360 #digitalmarketingmalaysia #marketingagencymalaysia #PeopleAtBrand360 #tiktok #shootingvideo #shootingvideos #shootingvideoclip #behindthescenes #behindthescene #behindbrand360 ♬ original sound – ryanbakery – 𝙍𝙮𝙖𝙣𝘽𝙖𝙠𝙚𝙧𝙮
Naturally, the important keywords that would be suitable are;
#shootingvideoclip
#shootingvideos
#behindthescenes
#behindbrand360
#brandagencymalaysia
The list can go as long as you’d like as long as it is related to your content.
Pro tip: When you type a hashtag in TikTok’s caption section, a list of related hashtags will pop up along with the number of times it’s been used. Pick out the most used hashtags to boost your content instantly.
2. Have a look at your competitor’s channel
I don’t recommend copying but in the case of TikTok hashtags that are very much used across the community, why not?
Take a peak at the hashtags that they’re using and note down which ones work.
They’ve most likely already done research on which hashtags work, so taking points from their channel is a learning experience as well 🫣🤭
Here are some top trending TikTok hashtags that you can use for your next TikTok:
#followformore
#love
#explore
#followforfollowback
#viralvideos
#fyp
#foryoupage
#jobtips
#learnwithtiktok
#businesstips
#learnontiktok
3. Use free hashtag generator tool
The internet is filled with treasures of gold when it comes to free digital marketing tools.
One of them happens to be a hashtag generator tool. Who would have known those even exists, right 😂
My personal favourites are All Hashtags and TikTok Hashtag.com.
Image credit: All Hashtag
Image credit: TikTok Hashtag.com
Both sites generally function the same; input your main content hashtag and they will list down related hashtags for you to use.
When you hit that #mentalblock, these free online tools are perfect for a less-stress hashtag search.
Use these generators and step up your game on TikTok for business to reach your brand’s fullest potential today 🤝🏼
4. Create your own hashtag
This one is a bit far-fetched but if you do it right, it’ll be worth it in the long run.
Just like coining a new term, creating your own hashtag can boost your branding.
If you noticed, in Brand 360’s social media posts, including TikTok, we include #brand360 and #PeopleAtBrand360.
So whenever you’re searching for us on TikTok, look for our hashtags and we’ll pop right out 😆
This is a simple example of effective hashtagging that both emphasises our brand as well as bringing forth the people behind the brand.
You may also come across the hashtag #tiktokchallenge if you’ve been using TikTok for some time. It’s a famous method TikTokers use to encourage engagement with users.
Up till now, #tiktokchallenge has been used up to 19.1 billion times 😱 Do you remember some of these TikTok challenges?
a. #renegadechallenge
b. #kikichallenge (even J-hope from BTS joined in!)
c. #passthebrushchallenge
Nowadays, you can even see weddings with hashtags. This particular hashtag serves as a memory file for the bride and groom to recall the event in the future.
If you don’t already have a hashtag for your brand, what would yours would be?
Key Takeaway 🔑
TikTok hashtags aren’t that much different from SEO keywords after all. Some might even go as far as categorising them in the same group.
With high-ranking keywords, it’s clear you can get your content the boost it needs. But remember, it also takes consistency and effort alongside an excellent branding strategy to reach your business goal.
#allthebest 🙆🏻♀️