It’s that time of the year where we’re all going crazy for concerts! One of the most popular bands we grew up listening announced their tour and who can blame Coldplay for taking all the attention, right 😝

I was scrolling through my TikTok FYP when I stumbled across a peculiar but interesting clip from one of Coldplay’s concert.

The clip featured some of the audience cycling on what seemed like a mobile bike that was actually generating electrical energy for the event!

 

@coldplay Please jump on if you have floor tickets. ⚡️🚴⚡️ #Coldplay #MusicOfTheSpheresWorldTour ♬ original sound – coldplay

 

Instantly, I was amazed by how enthusiastic the audience was to support Coldplay’s initiative to use green energy for the concert, and at the same time, provide such a memorable experience for the audience 👏🏼

Imagine telling your kids that you helped power up Coldplay’s concert.

What. A. Flex. 🚴🏻‍♀️🚴🏻‍♂️

This made me become more invested in the band and what they stand for, alongside pursuing their passion for music.

After falling deeper into the rabbit hole of everything Coldplay has done as part of their principles, I soon realised that many brands and businesses have actually taken this approach in their marketing strategy and it has opened up my eyes ever since 👁️👄👁️

This is a story of storydoing.

How Live Events Are Turning Fans into Participants

 

The excitement around live events can be harnessed for more than just entertainment; they can also inspire positive action.

Taking inspiration from Coldplay’s green energy initiative at their concerts, where fans literally power the show by pedaling bikes, we see a powerful example of engaging fans in sustainability efforts.

This practice not only entertains but also educates and involves the audience in environmentally friendly activities, turning concertgoers into active contributors to the cause.

What is Storydoing? It sounds very similar to Storytelling 🤔

 

Most of us in the business and marketing world would have already known the importance of storytelling to boost your business.

You can’t deny the power that Storytelling holds in attracting and maintaining relationships with customers 🫱🏼‍🫲🏽

For a quick recap, Storytelling includes the art of crafting a narrative that tells the core values of your brand.

It helps your audience to understand and relate to your story, and unconsciously motivates them to support your brand 💪🏼

But nowadays, it’s not enough ❌

Consumers want to get more involved with brands. They want to feel as if they’re part of the story and have contributed to something worthwhile.

The Gen Zs call it embracing the ✨main character✨ moment 🤩

In layman terms, storydoing is a marketing strategy that moves to inspire consumers to participate and gain memorable experiences.

Hence, the story of Coldplay and their electric-generating-cycling at the concert.

More and more businesses are implementing storydoing in their marketing strategies and it’s proving to be one of the most effective ways to gain attraction.

Let’s dive into some of the most inspiring and interactive storydoing we’ve seen throughout our lives and not realise 🤯

 

RHB’s Clean-a-thon, Tackling Waste Management Together 🚮🍃

 

We all know RHB as one of the nation’s biggest financial firms in Malaysia.

And their services normally revolve around that of finance.

However, RHB has recently level-ed up their efforts to make a positive impact on our community aside from the financial world 🤩

Their latest initiative, the Clean-a-thon moved to tackle waste management, and it began at Kampung Sungai Tiang in Bagan Datuk, Perak.

 

Image credit: Marketing Magazine

 

Recognising the pressing need for environmental conservation and sustainable practices, RHB moved to inspire the community to take action 💪🏼

In this case, the gotong-royong initiative by RHB recorded about 400 volunteers who took part towards becoming the solution.

To further reinforce their commitment for a cleaner and safer environment in the community, a small token of RM100 was given out to each of the children in the village via their RHB Ocean Harmoni savings accounts.

The RHB Clean-a-thon not only created a platform for individuals to contribute to tackling waste management but also fostered a sense of community and shared purpose.

Volunteers were able to instantly witness the impact of their collective efforts and feel proud of their accomplishment.

It became an inspiring and memorable experience that kept people motivated to keep their surroundings clean.

 

Image credit: World Of Buzz

 

Take it to the socials with #FoodFestOnTikTok

 

What’s another trendy way to get your target audience to engage with your brand?

Nothing can escape the inevitable force of TikTok challenges in this era. Why?

TikTok has become one of the most popular social media platforms, particularly among younger audiences.

The short-form video format and algorithm-driven content discovery make it an ideal platform for brands to engage with their target audience in a trendy and interactive way.

Brands worldwide take this opportunity to leverage from User Generated Content (UGC), which in this case means TikTok Challenges!

Younger generations are much more likely to engage with challenges that appreciates their originality and promotes their freedom of creative expression.

Look up #FoodFestOnTikTok promoted by none other than TikTok Malaysia 🔍

 

#foodfestontiktok

 

Countless Malaysians have taken part and are still posting content with this hashtag, making it one of the most engaging challenges of 2023 yet!

Malaysians are making it their personal mission to promote their most favourite local foods 😍

And this at the same time, allows local cuisine to be recognised on a global scale.

If this isn’t Malaysia promoting our best tourist attractions featuring the people’s choices, I don’t know what is 🤣

Challenges like these make the audience motivated and inspired to take part in the movement.

You know it’s a good storydoing when you don’t even realise you’re doing it too 🫢

 

Brand360 physical program:
Growing Your Business with Digital Transformation

 

Another way to practise storydoing and engage with your audience is through workshops and programs.

By organising workshops, training sessions, or educational programs, you can create interactive experiences that allow your audience to actively participate and learn more about your brand, products, or industry.

Programs like Brand360’s Growing Your Business with Digital Transformation provides a platform for like-minded business owners to learn new skills, share knowledge and connect 🫱🏼‍🫲🏽

 

 

Brand360’s program is an initiative under SME Corp. Malaysia’s Microconnector Programme 2.0 which focuses on helping Small and Medium-sized Enterprises (SMEs) to grow via digital platforms 🌐

Through hands-on guidance, and experiential learning, this program enables participants to become active participants in the learning process and apply what they’ve learned in a practical manner.

To be more specific, participants will learn more effective ways to collect essential data from Social Media platforms as well as marketing platforms.

 

Interested to know more? Click here!

 

With the collected data, participants will also learn how to use them to their advantage and boost business in the long run together 📈

This creates a sense of community and support for each other’s endeavours and at the same time, the memorable experience that leaves positive impressions 👏🏼

Overall, workshops and programs offer a valuable storydoing approach to engage with your audience, empower them with knowledge and skills, and foster a strong connection between your brand and your target audience 🫱🏼‍🫲🏽

 

Key Takeaway 🔑

In a world where actions speak louder than words, storyDOING invites you to kick it up a notch and engage with your audience in the most exhilarating ways!

Picture this: You’ve built a solid foundation with your brand’s narrative, but that’s just the beginning of the adventure 🫢

Strap in and get ready to bring unforgettable moments that will leave a lasting impression for your target audience 🎯

Remember, when it comes to storyDOING, customisation is key ✅

Choose the mode of your storytelling adventure based on your target audience’s desires and preferences.

Tailor your experiences to suit their tastes and aspirations, and watch them become the heroes of your brand’s extraordinary journey 📌

Get ready to make waves and rewrite the rules of engagement, because in the realm of storyDOING, the sky’s the limit!

And on that note, don’t hesitate to contact us! We’re just one email away 📧