Shop For Local Brand in Malaysia: 25+ Malaysian Brands You Should Support for Our Economy

By Julia Koh, Syira Junaidi, Danesh Ramuthi
Last Updated: 08 January 2024

There’s a growing trend that’s reshaping the way we think about shopping, particularly when it comes to choosing a local brand in Malaysia.

It’s about more than just transactions; it’s a journey into the heart of what makes our country unique.

In a world where global giants often overshadow small businesses, there’s a growing movement that’s all about bringing back the love to the roots – to our home, Malaysia.

But as fellow Malaysians, we can also help stimulate the economy back by shopping local and supporting our homegrown businesses.

It nurtures the local ecosystem of businesses, creates jobs, and keeps the economic wheel turning within our borders. Every ringgit spent on a local brand is an investment in our nation’s future.

As the world starts to settle down in the new normal caused by the global pandemic, governments are directing their focuses back on the economy and getting it up and running again.

The Malaysian government’s recently-announced ‘PENJANA’ package includes an array of incentives and plans to revive local businesses and recently Malaysian government has made a significant commitment to elevate local entrepreneurs on the global stage.

We’ve meticulously curated a list of more than 25 Malaysian brands that are not just great in their offerings but are also contributing significantly to our economy.

A lot of good things come when you support local Malaysian brands. And hey, Malaysian brands are not bad at all! Many of our brands are very underrated and deserve more recognition. So, here we list out some awesome local brands that need your support.

Fashion

Malaysia’s fashion scene is a vibrant tapestry of style and innovation, prominently featuring a diverse range of local brands that have made a significant mark both locally and internationally.

From the bustling streets of Kuala Lumpur to the scenic views of Penang, fashion enthusiasts can explore an extensive Malaysia local brand clothing list that caters to varied tastes and preferences.

Here are few notable local fashion brands in Malaysia that you need to know.

1. Bonia

Source: Screenshot from Bonia Homepage

Bonia is a prominent Malaysian luxury fashion brand, renowned for its high-quality leather goods.

The brand was founded in 1974 by Chiang Sang Sem, who was inspired by the work of Giambologna, a 16th-century artist renowned for his exquisite sculptures.

This inspiration led to the creation of the brand name “BONIA” and the establishment of a luxury fashion brand characterized by modern, elegant, and contemporary principles.

Bonia’s range of products includes leather goods such as bags, wallets, shoes, and accessories, as well as sunglasses. The brand is knNown for its long-lasting products, designed for both men and women with refined taste and a strong sense of personal style.

Bonia’s success can be attributed to its innovative and creative designers who produce unique and elegant products.

The brand has maintained a consistent image of modern elegance and has been successful in building a loyal customer base through effective marketing strategies and high-quality, long-lasting products.

2. Soonaru

Soonaru is a Malaysian brand that celebrates effortless feminine allure. It offers a range of timeless wardrobe essentials, ranging from chic basics to intricate traditional and occasion wear.

The brand is known for combining clean-cut silhouettes with an interplay of textures, focusing on creating long-lasting wardrobe pieces while maintaining a high level of comfort for the wearer.

3. British India

British India is a well-established homegrown lifestyle brand in Malaysia, known for its unique blend of fashion and cultural experience.

Founded in 1994, it has grown to over 40 outlets across Malaysia, Singapore, Thailand, and the Philippines. The brand is inspired by the grand romance of the Colonial era and is created for the tropics, offering timeless designs that prioritize comfort and effortless dressing.

4. Berwick St Vintage

It is s  mobile vintage fashion store located in Kuala Lumpur. With Berwick, you can keep up with us for timeless style finds and updates on our newest pop-up events.

5. Bash Clothing

Source: Screenshot from Bash Homepage

Bash Clothing is a Malaysian online fashion retailer established in 2014 by Sunway University graduates Cecilia Ooi and Xin Yu Khor. The brand targets young female adults with trendy, chic, and affordable clothing options.

Bash Clothing differentiates itself through its pricing strategy, keeping its products within an accessible price range, and by fostering a close relationship with its customers. They initially worked on an OEM basis but are considering producing their own design

6. Summerveil

Summerveil Apparel is a Malaysian business specializing in the sale of clothing, accessories, handbags, shoes, and more.

The company was incorporated on April 11, 2018, in Selangor, Malaysia.

Summerveil  has been in business since its incorporation in 2018, offering a variety of fashion products such as skirts, dress, traditional attires and more.

7. APOM!

APOM, which stands for “A Piece of Malaysia,” is a Malaysian company that specializes in offering a unique range of products that embody the essence of Malaysia.

Their online store features a variety of items, including custom t-shirt prints with distinctive designs, personalized mugs, and a selection of merchandise that celebrates Malaysian culture.

Gene Martino

Source: Screenshot from Gene Martino Homepage

Gene Martino is a notable Malaysian modest fashion label, established in 1996, known for its traditional Malay apparel.

The brand has gained popularity for its ‘sedondon’ outfits, which include matching baju kurung and baju melayu for the entire family.

Their collection features a range of traditional Malay garments, and they pride themselves on designs that are simple, essential, and universal, suitable for all generations and occasions.

Gene Martino has undergone a rebranding to reflect its business growth and digital ambitions.

The brand strategy, conducted by us Brand360, focused on creating a comprehensive brand strategy that resonated with the business owners’ values, particularly family togetherness.

This strategy has been implemented across various platforms, including digital presence, retail stores, and marketing materials. The new brand identity is versatile, suitable for multiple forms, formats, sizes, and applications, and aims to enhance the customer experience both online and in-store.

What we did?

1. Research and Strategy Development: The process involved conducting surveys and research among customers and employees to develop a comprehensive brand strategy.
2. Focus on Modest Wear: The new brand concept emphasizes Gene Martino as a modest wear brand suitable for all ages, sizes, and occasions, aligning with the company’s value of family togetherness.
3. Versatile Brand Identity: The redesigned brand identity is versatile and adaptable to various forms, formats, sizes, and applications.
4. Digital Rollout: The new identity has been implemented across digital platforms, retail stores, and ground activities.
5. Enhanced Digital Strategy: The rebranding included a revamp of the website and an enhancement of social media presence for greater engagement.

As of today, Gene Martino has nearly 70 stores in Malaysia, and it continues to expand the essence of Sedondon through its outlets across the country.

The brand’s commitment to modest wear as a style choice is evident in its wide range of clothing and accessories, catering to all ages, sizes, and occasions, with a special focus on inclusive fashion.

Gene Martino has also developed a strong digital strategy, including a revamped website and enhanced social media presence, to engage with its customers more effectively​

F&B

Malaysia’s food and beverage (F&B) sector is a delightful arena of flavors, representing a melting pot of cultures and tastes. The country’s culinary landscape is dotted with an array of F&B brands that have carved out their own identities, catering to the diverse palates of both locals and international visitors.

Malaysian F&B brands are known for their unique blend of ingredients, spices, and cooking techniques, reflecting the country’s rich heritage and culinary creativity.

Let’s explore some of the notable brands that have become synonymous with the country’s food culture. These local brands not only offer a taste of Malaysia’s diverse culinary repertoire but also embody the innovation and entrepreneurial spirit driving the sector forward.

1. San Francisco Coffee

Source: Screenshot from San Francisco Coffee Homepage

Known for its premium coffee, San Francisco Coffee is a popular café chain. They emphasize quality coffee sourced from various regions, often offering a cozy atmosphere reminiscent of the coffee culture of San Francisco.

2. The Chicken Rice Shop

This is a chain of halal family restaurants that serve Malaysian-style chicken rice as their signature dish. They are known for serving traditionally prepared steamed, roasted, honey barbecued, and soy sauce chicken as part of their menu.

3. Secret Recipe

A well-known café franchise, Secret Recipe is famous for its wide variety of cakes and fusion food. They offer a diverse menu that includes Asian, Western, and vegetarian options, making it a popular choice for casual dining.

4. MarryBrown

Source: Screenshot from Marrybrown Homepage

Marrybrown is a Malaysian-based halal-certified fast food restaurant chain established in 1981. It offers a variety of burgers, fried chicken, seafood, rice-based products, finger foods, salads, and beverages.

5. Sushi King

As the name suggests, Sushi King is a sushi restaurant chain, known for popularizing the kaiten sushi (conveyor belt sushi) concept in Malaysia. Their menu offers a wide range of Japanese cuisine including sushi, sashimi, and other cooked dishes.

6. Ramly

Ramly is a well-known Malaysian brand, especially famous for its burger patties. Their products are a staple in many Malaysian street food burger stalls, known locally as “Burger Ramly”.

7. Beryl’s Chocolate

Beryl’s Chocolate is a local brand that produces a variety of premium chocolate products. Known for its quality and rich taste, Beryl’s offers a range of chocolates including dark, milk, and white chocolates, often incorporating fruits and nuts.

8. Aori Ramen

Source: Screenshot from Aori Ramen Homepage

Aori Ramen is the innovative creation of Lee Seungri, renowned for his role in the globally acclaimed boy band, BigBang.

Beyond his artistic successes, he is driven by a passion to spread joy through culinary experiences, with Aori Ramen being a primary avenue for this. This ramen brand is designed with a focus on being both customer-friendly and stylish.

It offers patrons the unique opportunity to tailor their dining experience to their tastes.

Aori Ramen distinguishes itself with a special sauce that allows customers to adjust the spiciness level to their liking, in addition to offering a selection of ingredients to personalize their ramen dish. (Disclosure, Aori Ramen is a client of us at Brand 360)

Related: 6 Quintessential Malaysian Foods That Need More Branding!

Cosmetics

Malaysia’s beauty industry is blossoming with an impressive array of local cosmetic brands, showcasing the country’s commitment to quality, innovation, and cultural authenticity.

Embracing the richness of Malaysia’s natural resources and cultural heritage, these local brands are carving out a significant niche in the global beauty market.

From skincare enriched with tropical ingredients to vibrant makeup palettes inspired by Malaysia’s diverse flora and fauna, these local companies are redefining beauty standards.

These local brands in Malaysia are not just about aesthetics; they embody a movement towards sustainable and ethical beauty practices, resonating with the growing global demand for conscientious cosmetics.

1. Velvet Vanity

Source: Screenshot from Velvet Vanity Homepage

A cruelty-free and vegan makeup brand known for its modern, easy-to-use, and fun cosmetic products. Velvet Vanity has gained popularity for its inclusive approach to beauty, offering products suitable for a wide range of skin tones.

2. So.Lek

SO.LEK Cosmetics is dedicated to redefining confidence and accentuating the natural beauty of its customers.

The brand positions itself to compete with established names by ensuring top-notch service, superior product quality, and maintaining affordability.

The brand’s name, “SO.LEK,” draws inspiration from two sources: the term ‘alat-solek’, meaning makeup in English, and the phrase “SO? Relax!” commonly used by the founders who are siblings

3. Elianto

Source: Screenshot from Elianto Homepage

Deeply rooted in Malaysia, ELIANTO has evolved into a global beauty icon, celebrated for its unwavering dedication to excellence and inclusivity.

The brand’s inception was fueled by a passion for crafting cosmetics that not only encapsulate the essence of beauty but also adhere to the utmost quality standards.

ELIANTO, deeply committed to the ethos of delivering quality and safety in its products, stands out in the cosmetics and fragrance industry.

The brand’s formulations are a testament to its dedication, blending innovative science with proven natural ingredients to ensure superior results.

4. Nita

Founded by Aznita Azman in 2016, NITA is a testament to her passion for vibrant, exciting, and fresh concepts. Emerging as a homegrown brand in Malaysia, NITA began its journey with a modest but impactful array of lipsticks and eyeshadows.

Since then, it has significantly broadened its range, embracing a spectrum of cruelty-free, vegan, and proudly Malaysian self-care products. This expansion signifies numerous milestones and achievements for the brand.

5. Chique

A cosmetics brand that focuses on elegant and sophisticated beauty products. Chique is known for its quality formulations and creative packaging.

6. FAME

FAME cosmetics are a Malaysian local cosmetic brand that sells lipcream, concealer, foundation and etc.

7. Sugarbelle

Established in 2014, SUGARBELLE has been a trailblazer in Malaysia’s cosmetic industry, marking its position as the first local cosmetic brand.

The products from Sugarbelle Cosmetics are designed with practicality and convenience in mind, being both handy and wudhu-friendly, which makes them a perfect fit for on-the-go lifestyles.

This thoughtful approach reflects the brand’s commitment to catering to the unique needs of its customers, making beauty routines simpler and more accessible.

8. PrettySuci

Source: Screenshot from Preety Suci Homepage

A pioneer in the halal beauty market in Malaysia, PrettySuci offers a range of halal-certified beauty products. They emphasize ethical and safe cosmetics suitable for all skin types and concerns.

9. Zhuco

Zhuco Cosmetics®, originating from Borneo, Malaysia, offers a diverse range of beauty products. Their lineup includes popular items like eyeshadows and highlighters, alongside accessories such as bracelets.

Reasons to support local brand in Malaysia

1. You Support Local Producers, Manufacturers, and Suppliers That Work for the Brand

By choosing Malaysia brands, you directly contribute to the livelihood of local producers, manufacturers, and suppliers, fostering a stronger community economy.

2. You Support Local Artists, Entrepreneurs, and Talents That Work with the Brand

Supporting local businesses means backing the creative and entrepreneurial spirit of local artists and talents, enriching the cultural and economic landscape.

3. You Encourage More Local Jobs to Be Created

Purchasing from Malaysia brands stimulates the economy and leads to the creation of more job opportunities within the community.

4.You Support Local Charities & Foundations That the Brands Contribute To

Many local businesses are involved in community development, so your patronage helps fund various local charities and foundations they support.

5. You Minimise Carbon Footprint on Shipping and Delivery

Opting for local companies reduces the need for long-distance shipping, thereby lowering the carbon footprint associated with the transportation of goods.

Read: Staying True to the Brand In Turbulent Times: A KLoe Story

Shop For Local Brand in Malaysia FAQ

1. What famous local brand is from Malaysia?

Malaysia is home to many famous brands that have made a significant impact both locally and internationally. Some of the most notable Malaysian brands include:

1. Secret Recipe: A renowned café chain in Malaysia, famous for its delicious cakes and diverse dishes, Secret Recipe has also expanded its presence to other Southeast Asian and Asia-Pacific countries.
2. Jobstreet.com: An influential online job portal that revolutionized the Malaysian job market since its launch in 1997. It has received multiple awards and recognitions for its contributions to the industry.
3. OldTown White Coffee: An iconic Malaysian brand that has popularized traditional Ipoh white coffee, making it a popular choice for both locals and as a souvenir for foreigner.
4. Jimmy Choo: A high fashion brand founded by Penang-born Jimmy Choo, known for its unique designs and popularity among influential figures such as Princess Diana and Michelle Obama.

Which local brand is best in Malaysia?

Some of the best and most popular brands from Malaysia include:

1. PETRONAS: This oil & gas brand has been Malaysia’s most valuable brand for several years, known for its significant role in the oil and gas sector and sustainability efforts.
2. Shangri-La Hotels: Originally from Malaysia, this hotel chain is recognized for its luxurious hospitality and has expanded globally.
3. Bonia: A luxury fashion brand founded in Malaysia, recognized for its leather goods and accessories.

What are the clothing brands in Malaysia?

For clothing brands in Malaysia, some notable ones are:

1. Pestle & Mortar: Malaysia’s leading streetwear label, known for embracing locality and instilling Malaysian pride.
2. The Swagger Salon: Famous for its ‘LANSI’ collection, this brand has become a trendsetter among Malaysian youth.
3. Alamak Co.: Founded by graffiti artist Chern, known for incorporating an octopus mascot in its designs.
4. Wear Òbliq: Focuses on hand-made shirts, graphic tees, hoodies, and accessories with a mix of quality and style.
5. Rated Studio: Known for its art, design, illustration, photography, and fashion-inspired apparels.
6. Gifted Clothing: Established in Kuala Lumpur, this brand aims to create high-quality urban wear influenced by hip-hop culture.

Is Malaysia cheap to buy clothes?

Shopping for clothes in Malaysia can be quite affordable, especially in Kuala Lumpur, which is known for some of the cheapest shopping in Asia.

Places like Sungei Wang Plaza offer a wide variety of inexpensive clothing, with prices starting at around 15 ringgit (approximately $4.75) for T-shirts and 20 ringgit ($6.25) for casual pants and skirts.

Other budget-friendly shopping destinations include Petaling Street in Chinatown and Suria KLCC Mall, which occasionally offers significant discounts on designer brands. Additionally, the Reject Shop and MO Outlet (Melium Outlet) are known for offering clothing from discontinued or off-season designer lines at very low prices

What is the clothing style in Malaysia?

Regarding the clothing style in Malaysia, it varies widely.

In Kuala Lumpur, you can find a range of styles from modern and trendy fashion in shopping malls to traditional Indian clothing in the Indian Quarter.

There’s a mix of local and international brands, catering to a variety of tastes and budgets. The clothing style also reflects Malaysia’s multicultural society, with traditional garments like Batik (silk with intricate patterns) and Sarong (a tube of clothing for men and women) still being popular.

Fast fashion brands are relatively cheaper in Malaysia compared to the West, and you can find a good selection of shoes, scarves, earrings, and other accessories at bargain rates in street markets and high-end stores​.

Read: 4 Inspiring Brand Story Insights We Can Learn From Oxwhite

In Conclusion 

It’s clear that supporting local businesses is more than just a trend – it’s a commitment to nurturing our own economy and community.

By choosing local brand and Malaysia products, we’re not only getting quality goods but also contributing to a thriving ecosystem of creativity and innovation right here in our backyard.

The 25 Malaysian brands we’ve explored are just the tip of the iceberg when it comes to the diversity and richness of local products Malaysia has to offer.

From fashion to food, these local companies embody the spirit of Malaysian ingenuity, showcasing that ‘Made in Malaysia’ products are not just about geographical origin, but also about the heart and soul poured into them.

Every time we opt for a local brand over an international one, we’re casting a vote for the future of local business in Malaysia. It’s a powerful way to keep our economy buoyant and ensure that the unique flavors of our Malaysia brand continue to flourish on the global stage.

So, let’s make a conscious choice to support our local heroes. Whether it’s a daily necessity or a special gift, remember that every purchase from a local brand is a step towards a stronger, more vibrant Malaysia. Let’s wear, use, and champion local products Malaysia with pride, knowing that in doing so, we’re helping to write a success story not just for these brands, but for our entire nation.