Brand360 was engaged to redesign the Gene Martino identity for the 21st century. We undertook both customer and employee surveys and research to develop a comprehensive brand strategy, one that would fuel the business to achieve its growth objectives. The brand concept of being the modest wear brand for all ages, sizes and occasions particularly resonated with the business owners, as family togetherness is an important value to the entire company.
We visualised the strategy through a robust brand identity, ensuring the identity is versatile to be used in multiple forms, formats, sizes and applications. The new identity is rolled out digitally, at their retail stores and on ground activities.
We also developed a digital strategy for the brand, revamping its website and enhancing social media posts for a more engaging digital presence.