Then, there’s Whatsapp Business. As one of the most used messaging platform in the world, Whatsapp taps into their wide customer base and monetise their B2B services. With this new service, customers can contact the official business directly instead of messaging individual representatives.
Especially in Malaysia, Whatsapp Business has become a common tool that connects local SMEs to their customers. Even home-based solopreneurs can now look professional with Whatsapp Business.
Brand trust continued to suffer as the year progressed. Some of 2018 worst breach of trust include Goldman Sachs (linked to 1MDB scandal), SingHealth (data hack), and Uber (US data breach). As a result of all these news, customers became warier of what information they shared, and became more sceptical to the content and adverts they saw.
Brand360 had also hopped into the trend of using gradient colours for our Merdeka and Malaysia Day posts.
At Brand360, 2018 had been another great year. We’ve published a brand strategy playbook, an ebook free for download and had helped many clients in a broad range of branding and marketing aspirations. What would 2019 have in store for your business? Be sure to have your branding all planned out!
Brand360 wishes everyone a Happy New Year 2019!