2023 Digital Marketing Trends: 5 Tips To Conquer The Year
How time flies! It’s a brand new year with new challenges and new trends to keep up with, especially the ever-changing Digital Marketing trends.
It is difficult to predict what the future holds, but it’s definitely not impossible 🤗
With the help of obtainable data and statistics, we can make educated guesses about what will happen in the future.
In this article, we’ll look at some of the most prominent digital marketing trends that are expected to dominate in 2023.
With the expected economical inflation, business owners are constantly looking for creative ways to market their business. And these digital marketing trends of 2023 are already taking up shape.
Let’s waste no more time! Here’s what to look out for 😆
📊 2023 Digital Marketing Trends & Tips to Conquer the Year 💪🏼
1. The constant rise of TikTok and Reels
TikTok and short videos have been on the rise ever since the pandemic days and this digital marketing trend is not dying anytime soon.
If you’re not already on TikTok, now’s the perfect chance to get on board!
Whether your business model is a B2C or even B2B, getting on the hottest social media of the decade is worth your investment.
It’s true that B2C brands have a lot more potential to go viral on social media platforms as compared to B2B but it doesn’t mean that they’re totally banned!
Take a look at these B2B brands that are thriving on the platform:
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@easyparcel.my Pernah tak nak bungkus barang yang panjang, tapi tak de kotak yang muat?🤔Haa, lepas ni boleh la anda guna trick yang admin share. Tak perlu serabut cari kotak baru dah. 📦Pss, saja nak bagitahu admin gunakan honeycomb paper wrap untuk lindungi barang yang admin bungkus. 😎Kalau awak nak try guna honeycomb paper wrap boleh la klik link di bio okay? ✨#easyparcel #boxhack #tutorialkotak ♬ Helikopter – Fazlija
At the end of the day, B2B brands target businesses that are run by people with emotions as well.
Having social media platforms that humanise your brand will lead to a deep and meaningful connection.
Whenever they scroll through your social media, they’ll get to relate and understand your brand story even better.
And if you’ve been in the industry for long enough, you’d know how important brand storytelling is, right 😉
Plus, when you’ve posted on TikTok, take the chance to upload the same video on Instagram Reels too! That way, your brand will get the best of both worlds 💃🏻🕺🏻
2. Influencers & Content Creators Takeover
Influencers and content creators are in demand. And for good reason!
As the advertising environment grows increasingly crowded, brands are always looking for new initiatives to reach their target audience.
The current marketing trend to collaborate with influencers and content creators provides limitless opportunity for brands to grow.
This is mainly because of their creative and fresh content, a breath of fresh air in the marketing world, if you will 🍃
They’re different, they’re fresh and they’re good at connecting with your potential customers. What’s not to like 🤭
Even the best brands are getting in on the hype of influencer and content creation marketing.
Check out these videos and see if you can spot the brand and influencer:
View this post on Instagram
View this post on Instagram
View this post on Instagram
If you’re in need of guidance for influencer marketing, I’ll do you a solid; here’s a Step-by-step Guide to Influencer Marketing for your reference.
And if you need further guidance, we’re only a coffee drink away!
Moving on to the next Digital Marketing Trend 💁🏻♀️
3. Brand Storytelling is (still) KEY!
The one aspect of digital marketing that business owners tend to overlook is the fact that people LOVE stories; then, now and always.
When done right, stories can tap into your target audience’s emotions and trigger them to make purchases.
Take a little more time in storytelling and showcasing your brand’s background and you’ll find more customers devoting their loyalty.
What kind of stories do I tell 🤔❓❔
Your mission as a business owner is to put forth stories that tap into the emotions of your target audience.
Knowing that humans are naturally programmed to have empathy and passion, let’s take some time to think about this.
Brands targeting mothers often use warm and protective vocabularies in their brand storytelling.
You’d notice that their brand stories depict how mothers think and feel whenever their families are being threatened by bacteria or viruses 🦠
Here’s a quick example from one of our client’s website:
Image credit: BerryC
As you can see from the example above, brand storytelling doesn’t stop at the ‘About Us’ section.
Combining the worries of your target audience with the purpose of the brand and including them in the description of products ultimately helps in brand storytelling 📖
Talk about the purpose of your brands, write about the relatable worries of your customers, share fun behind-the-scenes videos of your product shoot; these are some of the most popular brand storytelling you can find on social media today.
4. Upgrading Customer Service Tool
Using social media platforms as a customer service tool is nothing new but more and more businesses are jumping on the idea.
Be it on Twitter, Instagram, or Facebook, your customers spend a lot more time on these social media platforms on a daily basis.
Hence why it makes sense to start focusing on interacting with them there.
It’s also a great place to seek out what your customers are thinking about when it comes to your brand or services.
Lately, RapidKL has been getting a lot of inquiries on Twitter.
Whenever the public has any questions or inquiries, they’ll simply tag RapidKL in the tweet, and their team will reply in short notice.
Image credit: Ask Rapid KL
The most appealing aspect of using social media platforms as a customer service tool is the fact that it allows real-time interactions with your customers ⏱️
As you can see in the interaction between RapidKL and Twitter account, @jkversal, the inquiry and response took place in a matter of minutes.
Note this down and apply it to your business this year! There’s nothing stopping you from providing the best customer experience possible 👏🏼
5. SEO Prioritisation on All Platforms
The last digital marketing trend you need to be aware of in 2023 is the latest update of SEO on all platforms.
Yes, I mean ALL platforms, including social media 🤳🏼
Did you know, TikTok has further enhanced their SEO algorithm to lead videos to more specific target audiences and vice versa?
Businesses are putting more time and money into SEO experts and brand agencies to get their content reaching the right audience.
Wait, hold up. TikTok uses SEO too?
Definitely! Their top-tier algorithm works best using the keywords or key phrases from your video, caption and even hashtags.
There’s so much content being posted online every second of every day.
Prioritising SEO on all platforms is the best way to make sure your content stays afloat and can be found by your target audience.
Key Takeaway 🔑
There you have it!
With these Digital Marketing Trends and Tips, take your business and brand to the next level 📈
Remember these 5 mantras for 2023:
- The rise of TikTok and short videos
- Influencers and content creators takeover
- Brand storytelling is (still) KEY!
- Social media as customer service tool
- SEO on all platforms
For any inquiries and doubts, we’re just a coffee drink away!