100+ Key B2C Content Marketing Statistics To Guide Your 2024 Strategy

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The B2C market generates $3.67 trillion worldwide, and experts anticipate an annual growth rate of 9.7%—genuinely incredible. These B2C content marketing stats highlight how powerful content strategies are.

Due to the significant importance of content marketing, around 70% of B2C marketers implement one or many content marketing strategies to grab their audience’s attention. This statistic is dramatically rising with time. However, to save effort, time, and budget, updating your business with the latest content marketing trends is essential.

This blog post has 100+ content marketing statistics to highlight the top content marketing tactics for 2024 for grabbing a targeted audience and leveraging company success.

Additionally, you can explore how Brand 360 can provide you with an edge in implementing content marketing practices.

What Is Content Marketing?

content marketing

Content marketing is when companies move away from old ways of selling things and start using new methods. People who work in content marketing carefully use smart plans to create content that is both interesting and helpful. This is done to grab the attention of people they want to reach.

Blog posts, videos, infographics, and social media conversations are content marketing strategies that help companies connect with potential customers on a deeper level.

In today’s online world, people quickly want to feel a connection with their favorite brands. So, marketers use content marketing to keep their audience interested, create a loyal following, and turn people who don’t know much about them into big fans.

The content marketing implementation statistics are super-compelling: 73% of B2B and 70% of B2C businesses actively use content marketing to win customer trust. In the same way, a 2021 case study shows that 91% of marketing professionals think content marketing efforts are the key reason for their success.

Most Important B2C Content Marketing Stats You Should Know

content marketing stat

Around 82% of marketers invest in content marketing, underlining its significance. However, 10% of marketers don’t use content marketing, while 8% are still on the way to determining whether their company engages in it. (HubSpot)
69% of marketers invest time in SEO, recognizing its essential role in digital visibility. (HubSpot)
76% of marketers report that content marketing generates demand/leads (a 9% points increase since last year). Similarly, 63% find it effective in audience/customer/lead generation, while 50% say it builds loyalty with existing clients/customers. (CMI)
In 2023, 50% of people used to prefer videos for content marketing strategy; pictures were next with 47%, and blogs were last with 33%. (HubSpot)
Surprisingly, 73% of people skim through blog posts, while 27% read them carefully. (HubSpot)
51% of companies invest in content marketing and publish marketing content daily, showcasing the commitment to consistent communication. (The Manifest)
A substantial 44% of individuals consume three to five pieces of content before engaging with a vendor, considering the importance of a content-rich pre-engagement phase. (DemandGen)
73% of people want to learn about new things through short videos. While some 11% prefer reading articles, websites, or posts, 4% opt for visuals like infographics. Only 3% prefer in-depth materials like ebooks or manuals, webinars, and even sales calls. So, if you want to grab attention and explain your product, make a video. It’s the clear winner for reaching and engaging people today. (Wyzowl)
Strikingly, 81% of marketers consider content a core business strategy; it is becoming a fundamental aspect of business operations. (Content Marketing Institute)
The pandemic raised content usage by 207% (Mediafly).

B2C Content Marketing Strategy Statistics

Businesses plan valuable strategies before the busier work season hits; undoubtedly, planning is an innovative and safe move. Successful content marketing, regularly sharing top-notch content, is an outstanding strategy to keep your audience engaged. It’s like you keep yur targeted audience hooked on your content, ensuring they stay for more!

Here are some inspiring B2C marketing statistics, explaining its importance plus how businesses can suffer by neglecting it.

A well-documented content marketing strategy is essential for packed business days, but only 37% of B2C marketers have a documented strategy. (CMI)
Over half, around 55%, of B2C marketers outsource content marketing efforts. (CMI)
B2C marketers set an average of 26% to their content marketing budgets. However, the most successful ones go a step further, dedicating 40%. (CMI)
There’s a 73% correlation between a brand’s cultural relevance and revenue. (Business)
89% of content marketers publish websites or blogs, and 77% of internet users read blogs. (Siegemedia)
Just 22% of B2C marketers avoid paid content channels. (CMI)
Only 33% of B2C content marketers use data in their distribution strategies. (siege media)
40% of B2B marketers and strategists have a documented content marketing strategy. However, 33% merely have a marketing strategy, but it’s not documented; 27% have no plan. (CMI)
62% of B2C marketers are inclined towards influencer marketing to grow their business. (Hub Spot)
After viewing content, 52% of B2B buyers become highly motivated to purchase products. (Marketing Charts)

Types Of B2C Content Marketing

content marketing type

Content refers to various things: blog posts/short articles, email newsletters, videos (pre-produced), infographics/charts/photos, virtual events/webinars/online courses, and more. When brainstorming creative content ideas, you must be practical about your skills and tools. Trying new content platforms and strategies can be an exciting way to connect with the audience.

The stats below show how different content marketing types are trending and performing.

In 2022, videos, blogs, and images were the top three types of content being developed by B2C content marketing teams. (Hub Spot)
In 2022, B2C marketers used short articles and videos as their marketing content; these two types of content remained at the top with 83% and 61% stats, respectively. (CMI)
Long-form articles have also increased to 42% from 22%. (CMI)
40.8% of content marketers used original graphics to fulfill their 2020 marketing aims. (Venngage)
In 2022, 72% of B2C marketers encouraged their companies to invest time and resources in video marketing. (CMI)
Short content (300-900 words) hunts 21% less traffic than articles with 900–1200 words. (Semrush State of Content Marketing)
Interactive marketing content has 52.6% more audience involvement than static content; typically, buyers spend an average of 8.5 minutes watching static content items but 13 minutes on interactive content items. (Mediafly)

Paid Vs. Unpaid Media Content

Customers naturally encounter the content of unpaid media without any payment involved. However, the print media content appears because someone paid a platform for visibility.

Here is a table explaining the difference between both methods:

Aspect	Unpaid Media (Organic Content)	Paid Media
How it Appears	Come up naturally during web browsing or social media use	Appear because someone paid for visibility (ads, promotions)
Examples	Regular posts, non-sponsored search results	Promoted posts on Instagram, sponsored Google search results, and ads on Spotify
Cost	No cost is involved as it occurs naturally	Requires payment to the platform for increased visibility and reach

As business prices surge, the interest in paid media is dramatically reducing; now, only 63% of companies are using paid media, which is much less than last year’s statistics – 78%.
This reduced interest in paid media makes sense because only 9% of website traffic comes from paid searches, while 17% comes from organic (unpaid) searches.

Additionally, the number of people who can see Facebook ads in the U.S. decreased by 2.6% in 2023, and the research on Instagram’s ads dropped by 10% during the same time.

Higher social media marketing expenses force businesses to reconsider investment in paid channels. Everyone is trying to cut costs and pay more attention to how much they gain from what they disburse: return on investment (ROI) and return on advertising spend (ROAS).

On a positive note, free tools like video, image, and audio editors are more available now. Organizations also provide free marketing templates you can download and customize for your brand. Don’t worry; their use is more accessible than you think.

Social Media Marketing Content Statistics

Sharing content on social media platforms lets you be present where your audience is already available. It’s a way for a brand to engage in ongoing conversations. If your brand still needs to be added to social media, you’re lacking in the race of competition because, in 2022, 95% of B2C marketers shared content on social media channels.

Here are the critical social media advertising stats:

64% of Twitter users constantly research a product online before purchasing. (Business)
27% of U.S. adults spend over 14 hours weekly on social media. (INMAR Intelligence)
In the U.S., Facebook had 175 million users in 2023’s beginning. These are considerably appreciating statistics. (DataReportal)
YouTube ads reached an impressive number of internet users – 79% – In January 2023. (DataReportal)
76% of Twitter users made a purchase depending on the Twitter conversation. (Business)
In 2023, 56% of content marketers increased their available budget for TikTok advertisements. (Hub Spot)
In large American companies (100+ employees), 91.9% plan to use social media marketing. (App Industry News)
LinkedIn is the lead generator for 82% of B2B marketers, surpassing other platforms. (siege media)
Over 46% of business website social media traffic comes from LinkedIn. (BusinessLinkedIn)
77% of social media marketers found social media marketing effective in 2021. (Hub Spot)
Content material is reused across platforms by 82% of marketers. (Hub Spot)
76.1% of internet users use social media for brand or product research. (Hootsuite)

Video Marketing Content Statistics

88% of people purchase something by watching videos because videos affect viewers’ decision-making power. (wyzowl)
The average person spends 17 hours watching videos online weekly, indicating how widespread this content format is. (wyzowl)
75% of customers aged 18-34 watch videos at least once daily; therefore, videos are a vital channel to catch and engage the audience. (Expert Market)
More than half – 54% of viewers watch a video (of any duration) until the end, highlighting the compelling nature of visual content. (Vidyard)
70% of people bought something they saw on YouTube. (Google)
79% of folks were convinced to get software or apps after watching a video, a 1% rise from last year. (Wyzowl)
In the US, YouTube stands at the top (No. 1) to gain organic traffic. (Ahrefs)
YouTube reaches more 18 to 49-year-olds in one week. This stat is more than the stats of all cable TV networks together. (Google)
In 2022, short-form videos and live streaming were the most effective on social media. (Hubspot)
Viewers find connecting with their passions 1.6X more important than high-quality production. (Google)
91% of businesses use video for marketing, a 5% increase from last year. (Wyzowl)
96% of people watched videos to understand about products or services. (Wyzowl)
In 2023, 91% of people wanted to see more brand videos. (Wyzowl)
62% of video viewers watch the videos until the end of a 60-second video, and a compelling video can win customers in this duration. (Vidyard)
People are fond of sharing videos with their friends, and this sharing trend is double that of other content, even more than regular social media posts. (Expert Market)

Short videos on platforms like TikTok and Instagram reels have become popular marketing strategies to connect with a broader range of audience. Videos are quick, attractive, and easy to spread your message to potential customers.

Statistics On AI In Content Marketing

Businesses use AI tools for an extra boost in their outputs. Using AI in content marketing makes things easier by automating tasks like creating ideas and writing content. It also makes marketers’ content more creative and effective in achieving their marketing goals.

Most marketers use AI for text-based content, primarily for generating new topics (51%), researching headlines and keywords (45%), and drafting content (45%). (CMI)
Half of marketers think they need more AI adoption to reach their goals. (Mailchimp)
Ai has improved the content creation of 58% of U.S. marketers. (eMarketer)
Surprisingly, 75% of consumers trust content written by generative AI. (Capgemini)
34% of agencies use AI, and 42% look forward to it for future use. (IBM)
The AI market is thriving at 36.2% rate. (Globe News Wire)
The AI market is anticipated to touch $407 billion by 2027. (Globe News Wire)
46% of U.S. adults feel AI development is too rapid. (ipsos)
Over 100 million people in the U.S. will use generative AI by 2024, reaching 116.9 million by 2025. eMarketer predicts over half of Americans aged 12 to 44 will use generative AI by 2025. (Insider Intelligence)
96% of executives discuss generative AI with their boards. (Capgemini)
45% of executives increased AI investment due to the popularity of ChatGPT. (Gartner)

If you’re looking to boost your brand’s digital growth, you can join our master class; this workshop will surely reduce your struggling curve and streamline your success pathway! We reduce the burden from your shoulders by covering your brand’s every need.

Podcast Marketing Statistics

There are dozens of podcast platforms where you can advertise to introduce your products to the targeted audience. Podcast Ads can cost you differently – sometimes, it is between $10 and $50. Spotify marketing campaigns often cost $250.

Here are valuable stats regarding podcast connect marketing:

61% of iGeneration check a company’s website after hearing a podcast ad. (Edison Research)
70% of listeners aged 13-24 tend to purchase a product they heard advertised on a podcast. (Edison Research)
Retail marketers find podcast advertising gives the best return on investment (38%). (Hub Spot)
Last year, in 2023, around 47% of 13-24-year-olds heard a podcast. (Edison Research)
41% of Millennials tune into a podcast every week. (JamStreet)
In 2021, the number of over 55 podcast listeners was 26%. However, in 2023, the listener’s statistics reduced and became 21%, which is also okay. (Edison Research)
64% of Americans listened to podcasts in 2023; the stats are 2% more than last year. (Edison Research)
Among monthly podcast listeners, 46% find podcast ads less intrusive than YouTube, marking a 23% difference. (Edison Research)
A striking 80% of podcast listeners listen to all or most of each episode. (Podcast Insights)
Some predictions show that, in 2024, podcast ad investment will reach $2.56 billion in the U.S. (Statista)

Organic Search Marketing Statistics

Organic search has a unique advantage – your audience is actively involved, follows, and seeks your content.
Organic Search Marketing is unpaid, as search results are based on algorithms, not paid slots. It pulls users from search engines like Google or Bing. In organic search marketing or search engine optimization (SEO), marketers focus on commercial intent to connect with consumers ready to purchase.

Now, let’s check out some stats for organic search marketing in 2024:

53% of shoppers always do thorough research before purchasing. (Think With Google)
85% of consumers emphasize the importance of visuals and product information in buying decisions. (Think With Google)
About 69% of marketers allocate a budget to SEO because they know it’s worth it. (Hub Spot)
53% of shoppers always research before buying products to ensure they make the best choice. (Google)
Only 5.7% of pages reach the top 10 search results within a year. (Ahrefs)
Nearly two-thirds of global online searches come from mobile devices. (Perficient)
In general, more backlinks mean more organic traffic from Google. (Ahrefs)
Even better, 88% of content markets already invest in SEO strategies and plan to continue this year. (Hub Spot)
And here’s an intelligent move – 73% of B2C marketers conduct keyword research to guide their content creation. (CMI)
68% of online ventures begin with a search engine. (Brightedge)

Blogging Statistics

Blogging is the heart of many content marketing strategies as it is an excellent way of traffic flow. However, it requires strategic planning to grab long-spanned readers’ attention.

Here are blogging trends and statistics in content marketing:

Most people lose interest after about 7 minutes of reading online. That means you have a short window to captivate them with your content. Keep it concise and engaging, and avoid lengthy blocks of text! (Medium)
The typical blog post in 2021 had 1416 words. (Orbit Media)
It is a pattern since 1997 that people rarely read online. They prefer to pick out the most pertinent information they need. (Nielsen)
Bloggers writing 3000+ words report the best results (36%). (Orbit Media)
70% of people trust blogs over traditional ads for information. Blogs are seen as a reliable source of valuable content. (Demand Metric)
In 2021, 22% of bloggers posted new content weekly. (Orbit Media)
Regarding the type of blogging content, how-to articles are the most popular – 76%; lists articles stand second with 55% statistics, and news and trends are third with 47%. (Orbit Media)
WordPress users create 70 million new posts each month. (wordpress.com)
Marketers who prioritize blogging find 13 times more favorable ROI. (Hub Post)
Most bloggers (about 66%) don’t look at how many people are reading their posts! Only around 1 in 3 bloggers check their “traffic analytics” (how many people visit their blog). (Statista)
47% of bloggers usually include two or three images in their posts. (Orbit Media)
Of every three websites you come across online, 1 is a blog! Over 600 million blogs are constantly generating new content. They publish 6 million new blog posts daily, up to over 2.5 billion posts annually! (Web Tribunal)
Over 409 million people check out 20 billion WordPress pages monthly. (wordpress.com)
The average bounce rate of blogs is 82.4%. (siege media)
41% of bloggers focus on original research in their content. (Orbit Media)
38% of bloggers spending 6+ hours on a post also report strong outcomes. (Orbit Media)

Email Marketing Statistics

In 2023, 73% of marketers used email to share their content. (CMI)
On average, subject lines with 61-70 characters get opened the most, so you should be concise while writing an email. (GetResponse)
People spend around 51 seconds reading newsletters, so grab their attention fast by beginning with engaging content. (Nielsen)
95% of marketers use AI for email marketing and find it super-effective, so you can also try it to get your desired results. (Hubspot)
71% of marketers judge content performance based on email engagement, so track it closely! (CMI)
Videos can boost email’s open rates by 5-15% so visuals can be beneficial! (GetResponse)
71% personalize subject lines, and 63.7% use dynamic content, making emails feel tailor-made for each reader. (Litmus)

Remember, email is a powerful tool for connecting with your audience. Use these statistics as tips to craft engaging messages that grab attention and get results!

Time To Get Started – Collaborate With Brand 360

So, it is evident how effective and cost-efficient content marketing is and how it helps generate brand leads, increase brand awareness, and drive sales.

If you are eager to build a documented content strategy but don’t know how and where to start, Brand 360 is always ready to support you.

At Brand 360, our best content marketers can develop and execute the most practical content marketing strategies for your business so that you can achieve your goals smoothly.

Wrapping Up

If you want your business to succeed, it’s tough to do so without using content marketing strategies. This means you need to create content related to your business in forms that are easy to use and relevant, like writing, videos, or audio.

Generating short-form videos, under a minute, is a fantastic approach to catching your customer’s attention towards your products and services. Podcasts are also experiencing a surge in popularity among the younger generation (20-35); subsequently, you can also create podcasts to spread awareness among your audience about your business.

There are many more (organic and unpaid) content methods to build genuine connections with your audience. By doing so, you can navigate the B2C content landscape confidently and effectively.

Visit Us: If creating a B2C content landscape is overwhelming for you, worry not; you can take the assistance of Brand 360’s experts, who will help you produce unique content that truly resonates with your audience.